Compelling Cases Success Stories

Zebra Lands Industry Awards, PR with Help of Results-Rich Customer Case Studies

Once science fiction, radio-frequency identification (RFID) technology today is transforming the way we track and relay information on everything from packages to groceries to ski passes. Zebra Technologies enables some of the most innovative RFID tracking in the world as maker of digital printing and automatic identification solutions in more than 100 countries. read more»

From Lead Gen to Up-Sells, Case Studies Influence across the Sales Cycle

With the recent economic downturn, companies now focus more than ever on maximizing marketing dollars. At Parature, maker of customer service software, case studies are a major component of the marketing mix because of their versatility. “As we look at ways to bring more customers to the table, we believe that case studies are an outstanding way to do that,” said Gary McNeil, vice president of marketing. “Hearing about our product from the customer gives it more credibility and more weight.” read more»