Bio – Casey Hibbard
Casey Hibbard founded Compelling Cases in 2001 to help organizations capture and leverage the customer's voice for a greater impact in their sales, marketing and PR efforts. Merging more than 15 years of diverse journalism and marketing communications experience, she brings specific expertise in crafting compelling stories aligned with corporate goals. That means quickly grasping complex technology concepts, knowing the right questions to ask, creating highly readable communications, interfacing professionally with all parties, and assisting organizations in navigating success story, testimonial and reference-based marketing processes.
Her career includes serving as an independent marketing communications writer and consultant; as a reporter and high-tech columnist for The Colorado Springs Business Journal; as editor and project manager for a division of the University of California at Davis; as the editor of an employee newsletter for a large home health agency; and more than 400 published news and feature stories. She holds a bachelors degree in communications from Trinity University in San Antonio, TX. In her spare time, she enjoys the Santa Fe outdoors and acts as volunteer coordinator for Girls Inc. of Santa Fe.