Compelling Cases Success Stories
FrontRange Solutions Finds Compelling Cases an Indispensable Case Study Resource
FrontRange Solutions, a software and solutions developer, aims to produce dozens of customer case studies a year featuring its two software products and covering its many targeted vertical markets. The company considers case studies an essential component in supporting its marketing and sales collateral, and in helping it place stories in the trade media.
Compelling Cases handled all case study development for both the HEAT and GoldMine products, managing up to 15 in-progress case studies at a time. The firm helped create targeted interview questionnaires, independently interviewed end customers, wrote strong cases that illustrated both the customers' needs and how the software specifically addressed those needs, then coordinated approval from the end customer. More»
Product Marketing Team Keeps Focus on Launches, Leaves Case Study Management to Compelling Cases
Denver-based Great-West Healthcare® offers innovative benefits solutions to employers of all sizes nationwide. Specifically, the company provides self-funded insurance plans, which allow businesses to reduce benefits costs by paying actual claims, rather than monthly premiums. To educate prospects and customers about plan designs and the advantages of self- funded health benefits, Great-West Healthcare actively uses customer success stories in its marketing, sales and public relations efforts.
By managing the many details of developing and completing customer stories, Compelling Cases frees Great-West Healthcare's product marketing team to focus on other projects. Compelling Cases shepherds customer stories through each step of the process, bringing expertise that helps the process go smoothly from start to finish. To keep Great-West Healthcare abreast of projects, Compelling Cases provides weekly status updates. More»