Articles
Authors are noted in the article excerpt. Links to full articles by other authors may go to other websites.
The Art of Customer Case Studies – It’s the Story, Stupid!»
Perhaps it’s their unfortunate name, too synonymous with staid blurbs in business school textbooks, but “case studies” are all too often uninspiring. From one featured customer to the next, each one can sound the same.
Author: Casey Hibbard; originally published on whitepapersource.com
Five Steps to Effective Customer Case Studies»
In the competition for customers, investors and media attention, more and more software companies are realizing that case studies on their satisfied customers are a must-have marketing tool.
Author: Casey Hibbard; originally appeared in “Software Business”
Eight Ways to Get More Mileage Out of Your Customer Case Studies»
Case studies, or customer success stories, have become an integral part of most software companies’ marketing and sales toolkits. In the competition for customers or investment capital, they are key to building brand credibility and demonstrating actual realized return on investment.
Author: Casey Hibbard; originally appeared in “Softletter”
Maximizing the PR Value of Your Customer Success Stories»
Put simply, PR is about powerful stories. And few business stories are more compelling than the ones about real-life customers growing their businesses, saving time and money, or doing business better as a result of your product or service.
Author: Casey Hibbard; originally appeared in “PR Tactics”
Build Credibility by Showcasing Customer Successes»
Just about every company has at least one, that golden satisfied customer. You think, if only the rest of the world knew what this customer knows.
Author: Casey Hibbard; originally appeared in “Frontrange TechBiz”
Boost Your Chances of Securing Customer Signoff on Case Studies»
It happens to even the most diligent of companies: One of your most high-profile, satisfied customers provides a glowing testimonial, complete with gems of ROI details about using your software.
Author: Casey Hibbard; ®2005, SoftwareCEO Inc. Reprinted with permission.
