Articles
Authors are noted in the article excerpt. Links to full articles by other authors may go to other websites.
Leveraging Your Customer Case Studies in Technology PR»
Put simply, PR is about powerful stories. And few stories are more compelling than the ones about real-life customers saving time, money or doing business better as a result of your product or service.
Author: Casey Hibbard; originally appeared in “PRSA TechConnect”
The Makings of a Winning Case Study Program»
Most tech companies know the importance of customer success stories, or case studies, to their marketing and PR efforts. But turning out a regular stream of strong case studies and translating them into more sales and enhanced credibility is another story.
Author: Casey HIbbard, originally appeared in “Software Business”
The Testimonial Dilemma»
Testimonials are extraordinarily important. So important that, if you play your cards right, you can build your whole marketing strategy around them. In this issue I’ll tell you how.
Author: Robert Middleton, Action Plan Marketing
