Compelling Cases Tip of the Month Archive
Ensure case studies get results and that you manage the process as smoothly as possible with customers. Get from-the-trenches tips on creating and using customer stories in our monthly e-newsletter.
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Help Nonprofits Sell Better with Stories»
Information in the context of a story is dramatically more compelling than straight facts. Yet, many nonprofits fail to tell stories to illustrate their challenges and successful outcomes.
Getting Short-Listed and Winning Work: Include Case Studies in Every Proposal»
It’s clear that customer case studies and success stories are integral to the sales process. But how many organizations actually use them in every proposal?
Debunking the Lead Gen Myth: 40% Conversion Rate Using Case Studies for Lead Gen»
Conventional wisdom says that they are best kept in the mid to later stages of the buying cycle, once the prospect is pulled in and ready to evaluate a solution further.
Customer Stories – When Video, When Written?»
Satisfied customers are suddenly the stars of countless videos all over corporate web sites and YouTube.com. That has a lot of businesses asking, should we be doing video, written or both?
3 Ways to Get Nervous Prospects off the Fence»
When prospects are looking for evidence from satisfied customers, are you delivering it? If so, can they find your customer stories? And if they find them, are they compelling enough?
25 Different Ways to Use Your Customer Case Studies»
Here are the top 25 ways you can use case studies or success stories—or summaries of them—to establish or reinforce credibility, educate audiences, and validate products, services and organizations.
