News
Compelling Cases President Featured in USA Today
SANTA FE, NM (Oct. 5, 2004) - Casey Hibbard, president of Compelling Cases Inc., appeared in today's issue of USA Today. In a special feature titled, "Candidates Woo Female Business Owners in Key Election States," Hibbard was interviewed as owner of a business in a swing election state.
The feature, appearing in the Money section, included six woman business owners in battleground states of Washington, New Mexico, Minnesota, Michigan, Missouri and Florida. Interviewed by USA Today, the women named the most pressing issues their businesses face. High on their priority lists are employee health costs, taxes and education.
The article also noted that 93.4 percent of female business owners are likely to vote, while 62 percent of those polled named health care costs as the top challenge.
About Compelling Cases
Compelling Cases specializes in helping technology and business services companies create strong case studies—or extended testimonials—on their satisfied customers. Companies use this marketing tool to enhance sales, achieve PR, reinforce brand strength, and increase credibility with potential customers, partners and investors. Compelling Cases brings extensive experience developing successful, award-winning case studies, and works with industry leaders such as FrontRange Solutions, Great-West Healthcare, Vocus and Macrovision. For more information, visit www.compelling-cases.com or call 505-473-3145.