News
Compelling Cases Featured in The Well-fed Writer: Back for Seconds
SANTA FE, NM (SEPT. 27, 2004) - Compelling Cases Inc., which provides case study development services for technology and B2B companies nationwide, has been featured in the newly released The Well-Fed Writer: Back for Seconds. The book, which serves as a handbook for freelance commercial writers, was written by Peter Bowerman and follows Bowerman's first book, The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less.
The Well-Fed Writer: Back For Seconds, scheduled for a November 2004 release, is a companion volume to the 2000 award-winning triple-book-club selection, The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less. The book outlined a detailed game plan for establishing a lucrative commercial freelancing business writing for corporations and creative agencies (graphic design firms, ad agencies, PR firms, marketing companies, etc.).
With 95% new content, TWFW: Back For Seconds builds on the original foundation with dramatically expanded sections on sales, marketing and cold calling, demystifying subjects often terrifying to creative types. In addition, the book features dozens of firsthand accounts from commercial writers across the spectrum, sharing insights on building the business in smaller markets, on a part-time basis, and by way of atypical commercial avenues: not-for-profits, rarely-explored corporate departments, universities, the BIG small-medium-sized business segment and other unusual niches.
The Well-Fed Writer, Back for Seconds features 12 success profiles, including Compelling Cases, which highlight successful freelance commercial writers, their backgrounds, focus and strategies.
About Compelling Cases
Compelling Cases specializes in helping technology and business services companies create strong case studies—or extended testimonials—on their satisfied customers. Companies use this marketing tool to enhance sales, achieve PR, reinforce brand strength, and increase credibility with potential customers, partners and investors. Compelling Cases brings extensive experience developing successful, award-winning case studies, and works with industry leaders such as FrontRange Solutions, Great-West Healthcare, Vocus and Macrovision. For more information, visit www.compelling-cases.com or call 505-473-3145.