Articles
Compelling Cases Articles
The Art of Customer Case Studies – It's the Story, Stupid!; whitepapersource.com
Five Steps to Effective Customer Case Studies; Software Business
Eight Ways to Get More Mileage Out of Your Customer Case Studies; Softletter
Maximizing the PR Value of Your Customer Success Stories; PR Tactics
Build Credibility by Showcasing Customer Successes; Frontrange TechBiz
Boost Your Chances of Securing Customer Signoff on Case Studies; SoftwareCEO.com
Leveraging Your Customer Case Studies in Technology PR; PRSA TechConnect
The Makings of a Winning Case Study Program; Software Business