Compelling Cases Tip of the Month
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Archives
'Strangers with Experience' Trump Your Own Marketing
Got a Hot Customer Story for the Media? Plan your Pitching Approach
Never a Better Time for ROI: A Primer on Getting the Numbers You Need
Case Study Writing Tip #4: Don't "Wing" Customer Interviews
6 Ways to Maximize Your Investment in Customer Stories in '08
Optimizing Success Stories for Search Engine
What's in Your Success-Story Pitch Package?
A Story Makes Your Message 'Stick'
Opportunities Missed! – Between Gap in Case Study Use and High Rate of Effectiveness
Study Reveals Business Technology Buyers' Need for Content
What's Your Thank-You Protocol?
Incenting Sales to Share References
Surprise! The #1 Thing Customers Want in Exchange for Reference Participation
Boost Loyalty, References with Customer Communities
Is Timing Everything when it comes to Success Stories?
Should You Ask for Stories in the Initial Sales Contract?
Evangelize Sales Best Practices with Internal Sales Success Stories
Educate Your Sales Team with Sales Case Studies
The Nuances of Marketing to IT Pros
Make Your Case in the Face of Sales Objections
Repurpose Success Stories for Contributed Articles
Selling Deeper into Existing Accounts
Enhance Sales Reps' Cooperation in Securing Customer Stories
When Securing Customer Buy-in, It Matters Who Asks
A Don't-Miss Step: Formally Thank Featured Customers
Biggest Names Not Always the Best, When Choosing Customers to Feature