Compelling Cases Tip of the Month

Ensure case studies get results and that you manage the process as smoothly as possible with customers. Get from-the-trenches tips on creating and using customer stories in our monthly e-newsletter.

Compelling Cases Tip of the Monthis available at no charge. You may unsubscribe at any time. Simply register with your email address in the box below.

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Archives

Help Nonprofits Sell Better with Stories

Getting Short-Listed and Winning Work: Include Case Studies in Every Proposal

Debunking the Lead Gen Myth: 40% Conversion Rate Using Case Studies for Lead Gen

Customer Stories – When Video, When Written?

3 Ways to Get Nervous Prospects off the Fence

25 Different Ways to Use Your Customer Case Studies

A Winning Strategy for Landing Big-Name Customer Stories

7 Customer Motivators – That Don't Include Discounts! Tried-and-True Tactics to Encourage Customers to Tell their Stories

'Strangers with Experience' Trump Your Own Marketing

Got a Hot Customer Story for the Media? Plan your Pitching Approach

Never a Better Time for ROI: A Primer on Getting the Numbers You Need

Case Study Writing Tip #4: Don't "Wing" Customer Interviews

6 Ways to Maximize Your Investment in Customer Stories in '08

Optimizing Success Stories for Search Engine

What's in Your Success-Story Pitch Package?

A Story Makes Your Message 'Stick'

Timing Your Customer Case Studies – Capture the Most Emotion and Detail Early in the Customer Relationship

Opportunities Missed! – Between Gap in Case Study Use and High Rate of Effectiveness

Study Reveals Business Technology Buyers' Need for Content

What's Your Thank-You Protocol?

Incenting Sales to Share References

Surprise! The #1 Thing Customers Want in Exchange for Reference Participation

Boost Loyalty, References with Customer Communities

Is Timing Everything when it comes to Success Stories?

Should You Ask for Stories in the Initial Sales Contract?

Evangelize Sales Best Practices with Internal Sales Success Stories

Educate Your Sales Team with Sales Case Studies

Reach Your Reseller Audience

The Nuances of Marketing to IT Pros

Make Your Case in the Face of Sales Objections

Trouble Getting Customer Buy-in? Compromise with Limited – But Still Highly Effective – Case Study Use

Repurpose Success Stories for Contributed Articles

Selling Deeper into Existing Accounts

Enhance Sales Reps' Cooperation in Securing Customer Stories

When Securing Customer Buy-in, It Matters Who Asks

Make it Simple for Prospects: Keep Case Studies with Other Product Communications on Your Corporate Site

A Don't-Miss Step: Formally Thank Featured Customers

Biggest Names Not Always the Best, When Choosing Customers to Feature

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	Compelling Cases Tip of the Month
« Back to Resources Stories that Sell Tip of the Month Get more info»	Ensure case studies get results and that you manage the process as smoothly as possible with customers. Get from-the-trenches tips on creating and using customer stories in our monthly e-newsletter. Compelling Cases Tip of the Monthis available at no charge. You may unsubscribe at any time. Simply register with your email address in the box below. Subscribe now! Archives Help Nonprofits Sell Better with Stories Getting Short-Listed and Winning Work: Include Case Studies in Every Proposal Debunking the Lead Gen Myth: 40% Conversion Rate Using Case Studies for Lead Gen Customer Stories – When Video, When Written? 3 Ways to Get Nervous Prospects off the Fence 25 Different Ways to Use Your Customer Case Studies A Winning Strategy for Landing Big-Name Customer Stories 7 Customer Motivators – That Don't Include Discounts! Tried-and-True Tactics to Encourage Customers to Tell their Stories 'Strangers with Experience' Trump Your Own Marketing Got a Hot Customer Story for the Media? Plan your Pitching Approach Never a Better Time for ROI: A Primer on Getting the Numbers You Need Case Study Writing Tip #4: Don't "Wing" Customer Interviews 6 Ways to Maximize Your Investment in Customer Stories in '08 Optimizing Success Stories for Search Engine What's in Your Success-Story Pitch Package? A Story Makes Your Message 'Stick' Timing Your Customer Case Studies – Capture the Most Emotion and Detail Early in the Customer Relationship Opportunities Missed! – Between Gap in Case Study Use and High Rate of Effectiveness Study Reveals Business Technology Buyers' Need for Content What's Your Thank-You Protocol? Incenting Sales to Share References Surprise! The #1 Thing Customers Want in Exchange for Reference Participation Boost Loyalty, References with Customer Communities Is Timing Everything when it comes to Success Stories? Should You Ask for Stories in the Initial Sales Contract? Evangelize Sales Best Practices with Internal Sales Success Stories Educate Your Sales Team with Sales Case Studies Reach Your Reseller Audience The Nuances of Marketing to IT Pros Make Your Case in the Face of Sales Objections Trouble Getting Customer Buy-in? Compromise with Limited – But Still Highly Effective – Case Study Use Repurpose Success Stories for Contributed Articles Selling Deeper into Existing Accounts Enhance Sales Reps' Cooperation in Securing Customer Stories When Securing Customer Buy-in, It Matters Who Asks Make it Simple for Prospects: Keep Case Studies with Other Product Communications on Your Corporate Site A Don't-Miss Step: Formally Thank Featured Customers Biggest Names Not Always the Best, When Choosing Customers to Feature
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