Story Discovery
Compelling Cases helps you identify and take action on the customer experiences that will most powerfully echo your marketing messages and support your sales process. We guide you through the process of prequalifying prospective candidates for testimonials and success stories, and identifying the most powerful stories. Steps in the process include:
- Develop a thorough understanding of your goals and objectives in order to identify the best candidates. We interview key sales and marketing execs and review current marketing collateral.
- Craft a submission form to be used by sales reps, account managers or reseller partners (or anyone who interfaces with customers) for recommending prospective candidates.
- Create an overview for customers that explains the testimonial or success story process and applications.
- Confirm each customer's willingness and ability to be featured. This includes talking with relevant parties at the end customer's organization to ensure that permission is granted upfront and relating any considerations or guidelines to your internal point of contact.
- Rate strength of customer's story relative to company's goals.
- Report findings to your point of contact and advise on which customers to feature.
Best for: Organizations needing a streamlined, consistent process for qualifying customers and building powerful testimonials.