Strategic Testimonials
Testimonials, typically one to three sentences, capture your customer's "voice" and express the value of doing business with your organization—while quickly fostering credibility. To get truly effective testimonials, ones that match your marketing messages, it's essential to drive the process strategically.
Compelling Cases assists with collecting, capturing and helping you position relevant, purposed written testimonials in your marketing:
- Develop a thorough understanding of your sales and marketing goals and objectives in order to identify the best candidates. Interview key sales and marketing execs and a comprehensive review of current marketing collateral.
- Strategically create an interview questionnaire that effectively elicits powerful comments from end customers.
- Conduct phone interviews with your end customers.
- Present comments to internal client contact for review.
- Secure final approval for use from featured end customer.
Best for: Organizations that want to quickly capture the value of their services and build credibility with customer anecdotes.
Marketing and sales applications: Published on your Web site linked with relevant product or service pages, featured in brochures or other sales collateral, or to add credibility any place where space is limited.