Success Snapshots
Success snapshots are designed to amplify the value of doing business with your organization with more detail than a testimonial can provide and may or may not use customer quotes. Typically three to four paragraphs, Success Snapshots quickly touch on the needs and challenges at the featured company, the solution applied and the results. Success snapshots can stand-alone on Web sites, linked with product or service pages; or can be "embedded" in sales presentations or proposals; or where space allows a more detailed description of the customer success than a simple testimonial.
Compelling Cases connects with your end customers to create effective snapshots:
- Develop a thorough understanding of your sales and marketing goals and objectives in order to identify the best candidates. Interview key sales and marketing execs and a comprehensive review of current marketing collateral.
- Strategically create an interview questionnaire that effectively elicits details about end customers' experiences.
- Conduct detailed phone interviews with your end customers.
- Present snapshots to internal client contact for review.
- Secure final approval for use from featured end customer.
Best for: Organizations looking to integrate more detailed customer experience examples in their marketing and sales information, education, presentations or online.
Marketing and sales applications: Published on your Web site linked with relevant product or service pages, and as content to integrate into PowerPoint presentations, sales conversations or proposals.