Post Archive: January 2008

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Remind Customers of the Benefits of Case Studies»

I hear it all the time…”We have an amazing customer story, but just can’t get them to agree to be a case study…” Many companies name customer participation as the. . .

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Is the Unnamed Success Story Worthless?»

I recently followed a string on a MarketingProfs forum regarding the value of unnamed customer success stories–those where you don’t actually name the featured customer. The original post asked whether. . .

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The “Expected Results” Case Study»

Right now I’m working on two customer case studies for technology companies where the featured customers are still implementing the solutions. Neither customer has had any time to really benefit. . .

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When You Need that Story Approved- Yesterday»

Patience is a necessary part of the customer story process, especially when you’re waiting for a customer to approve a written draft. Today, one of my clients needed a freshly. . .

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Foray into Social Media»

Happy New Year! So finally I venture into the “blogosphere.” Though I write technology customer stories every day, I haven’t delved much into the many social media/technology opportunities out there.. . .