Post Archive: January 2008
I hear it all the time…”We have an amazing customer story, but just can’t get them to agree to be a case study…” Many companies name customer participation as the. . .
I recently followed a string on a MarketingProfs forum regarding the value of unnamed customer success stories–those where you don’t actually name the featured customer. The original post asked whether. . .
Right now I’m working on two customer case studies for technology companies where the featured customers are still implementing the solutions. Neither customer has had any time to really benefit. . .
Patience is a necessary part of the customer story process, especially when you’re waiting for a customer to approve a written draft. Today, one of my clients needed a freshly. . .
Happy New Year! So finally I venture into the “blogosphere.” Though I write technology customer stories every day, I haven’t delved much into the many social media/technology opportunities out there.. . .