Post Archive: November 2008

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Top 5 Ways to Annoy Happy Customers this Time of Year»

We’ve hit the extra-busy and challenging holiday/budgeting/year-end season. At once, customers are juggling vacation schedules while trying to wrap up ’09 budget planning and meet their end-of-year goals. Where does. . .

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20-Second Survey on 2009 Plans»

With all the bad economic news, I’m interested in how case study budgets will change in 2009. Some say budgets will decrease while others believe customer stories will be even. . .

Giving Away 10 Advance Copies of “Stories That Sell”»

I’ve got extra advance copies of my book. Maybe you can help! In just six weeks, in early January, the first book on customer case studies will be available: Stories. . .

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Breaking Down a Case Study: USA.NET»

When you read magazines or newspapers, you’re naturally drawn to the stories with an attractive design and engaging writing. Customer stories are no different. In case studies and success stories,. . .

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How to Keep it Real – Authenticity in Customer Stories»

These days, potential buyers believe other satisfied customers more than anything else. If that happy customer happens to be a friend or other contact, that’s best. But customer stories are. . .

Customer Stories – The Essential Sidebar»

Nearly everything today is written for skimmers, and customer stories are no different. Some readers will read the whole case study or success story while others will look to headlines,. . .