Post Archive: November 2008
We’ve hit the extra-busy and challenging holiday/budgeting/year-end season. At once, customers are juggling vacation schedules while trying to wrap up ’09 budget planning and meet their end-of-year goals. Where does. . .
With all the bad economic news, I’m interested in how case study budgets will change in 2009. Some say budgets will decrease while others believe customer stories will be even. . .
I’ve got extra advance copies of my book. Maybe you can help! In just six weeks, in early January, the first book on customer case studies will be available: Stories. . .
When you read magazines or newspapers, you’re naturally drawn to the stories with an attractive design and engaging writing. Customer stories are no different. In case studies and success stories,. . .
These days, potential buyers believe other satisfied customers more than anything else. If that happy customer happens to be a friend or other contact, that’s best. But customer stories are. . .
Nearly everything today is written for skimmers, and customer stories are no different. Some readers will read the whole case study or success story while others will look to headlines,. . .