Post Archive: December 2008

When in Doubt, Look it Up»

A few years back I worked with another writer on a series of customer success stories. It became apparent that she didn’t know the difference between the business terms “revenue”. . .

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Real Feedback – How Case Studies are Used in IT Purchases»

Each year, TechTarget puts out its Media Consumption Benchmark Report. It provides insight into how IT buyers evaluate solutions compared with what IT marketers actually produce. Great stuff! Here’s a. . .

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Geico’s Real Customers»

Many commercials use customer success stories, but Geico insurance has taken a creative twist the past few years. Instead of using just a real customer, or just a celebrity, they. . .