Post Archive: February 2009
Where I live, in Boulder, CO, there’s a classic bumper sticker, “Keep Boulder Weird.” Austin, TX has it’s version as well. It’s a simple but powerful statement about preserving what. . .
I just saw an article on the Home Accents Today site about a unique marketing and customer loyalty strategy by a home furnishings manufacturer. The CEO of Guildmaster will spend. . .
How often do you see an email, piece of snail mail or ad that has nothing to do with you whatsoever? Every day, or maybe all day, every day, right?. . .
Last week, we talked about how too much narrative derails a case study. That same bad case study also commits another serious offense – making the customer look bad. Sure,. . .
Ugh. I just came across a bad case study. On this day before Valentine’s Day, I would rather be sharing the love, but this case study provides too many learning. . .
My friend and colleague Ray Gulick of Evolution Web Development ran a guest post from me today, “Nine Steps to Featuring Customer Successes on Your Business Blog.” Check it out. . .
When a business creates a fresh customer success story, it’s eager to get it out in the public for all to see. The organization quickly loads it on the website. . .
In conversation, most of us seem really good about giving examples. When you’re trying to make a point about something, you might throw in a “For example…” In sales and. . .