Post Archive: February 2009

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My Bumper Sticker Would Be…»

Where I live, in Boulder, CO, there’s a classic bumper sticker, “Keep Boulder Weird.” Austin, TX has it’s version as well. It’s a simple but powerful statement about preserving what. . .

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CEO on Tour – Looking for Customer Success Stories»

I just saw an article on the Home Accents Today site about a unique marketing and customer loyalty strategy by a home furnishings manufacturer. The CEO of Guildmaster will spend. . .

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Lessons from a Bad Case Study – #3 Ignoring the Audience»

How often do you see an email, piece of snail mail or ad that has nothing to do with you whatsoever? Every day, or maybe all day, every day, right?. . .

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Lessons from a Bad Case Study – Making the Customer Look Bad»

Last week, we talked about how too much narrative derails a case study. That same bad case study also commits another serious offense – making the customer look bad. Sure,. . .

Lessons from a Bad Case Study – Too Much Narrative»

Ugh. I just came across a bad case study. On this day before Valentine’s Day, I would rather be sharing the love, but this case study provides too many learning. . .

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Featuring Customers on Your Blog»

My friend and colleague Ray Gulick of Evolution Web Development ran a guest post from me today, “Nine Steps to Featuring Customer Successes on Your Business Blog.” Check it out. . .

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The Audience That’s NOT Seeing Your Success Stories»

When a business creates a fresh customer success story, it’s eager to get it out in the public for all to see. The organization quickly loads it on the website. . .

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The Success Story as Your “For Example”»

In conversation, most of us seem really good about giving examples. When you’re trying to make a point about something, you might throw in a “For example…” In sales and. . .