Post Archive: March 2009

What Works in Customer Stories – Small Biz Using Direct Mail»

I’ve talked to a lot of companies that use customer stories. It’s especially exciting to see how small businesses get creative with their case studies and success stories. I truly. . .

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Interview on Trends and Uses of Customer Stories»

Britton Manasco interviewed me for his blog, Illuminating the Future, on trends in and uses of customer stories. His thought-provoking questions delved deep into customer storytelling today. New LinkedIn Group. . .

Cap Your Interviews with This Question»

If you cook, you know that the ingredients matter. Use the highest-quality ingredients and the end product tastes better than it would with lesser-quality materials. The same goes for a. . .

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Give Away Your Story!»

I’m all for using stories to connect with audiences in direct marketing. So I was pleased to see a “case study” email land in my inbox from a vendor. The. . .

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Speeding Up Customer Story Approval – One Thing You Can Do»

Responsiveness is an important part of all our business and personal relationships and interactions. When you ask for extra mayonnaise at a restaurant, you want it right away. When you. . .

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April Teleclass: Writing a Compelling Customer Story»

Companies are increasingly adding case studies and success stories to their marketing mix. I’ve seen huge growth in awareness and use of them over the past decade. This form of. . .

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What Works in Customer Stories: About Face on the “About Section”»

How often do you read the "About" section of a marketing piece – a brochure, press release or case study? Probably not very often. There are times when an "About". . .

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Sage Software’s Clever Success-Story Marketing Campaign»

Sage Software’s "Sage 360" campaign is one of the most clever, comprehensive approaches to Success-Story MarketingTM I’ve ever seen. I devote several pages to the Sage 360 campaign in my. . .

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SoftwareCEO.com Runs Excerpt – Getting Customers to Be Featured»

SoftwareCEO.com is the richest source I know of for advice for growing software companies. This week, Gordon Graham’s Tips and Tactics feature includes an excerpt from my book, "Stories That. . .

A CEO’s Storytelling Manifesto»

Storytelling has always been important to human society. From our earliest days, it’s how we learned and understood the world. Now, a CEO of a successful software company suggests that. . .