Post Archive: April 2009

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The 2 Must-Haves of the Customer-Story Waiting Game»

Sales and marketing are fast-moving functions of any business. The faster the case study is completed, the appointment made, or the press release out, the quicker you just might make. . .

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Expert Insight on Using Twitter, Blogging, Facebook for Business»

Event Alert: How to Use Social Media Marketing to Grow Your Business Do you know how to use social media tools like Twitter, Facebook and LinkedIn to gain exposure, drive. . .

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The 3 Elements of Any Effective Customer Story»

We have all experienced the power of a story – learning a lesson as a child, being moved by the plight of a disaster victim, or listening to a grandparent. . .

Is Your ROI Relevant to Buyers?»

MEASURABLE Results They’re the Holy Grail of any case study or success story project. Prospects want to know specifically how your product or service made an impact at another organization.. . .

When a “Dated” Case Study is OK»

Rarely do I include dates in a customer story. Numbers such as dates or specific product release versions can make a story look outdated more quickly. However, if you want. . .

Tractor Company Digs up Stories with Contest»

Who doesn’t enjoy a good contest? KIOTI Tractor discovered this dynamic with a success story contest for its customers. According to a company announcement, KIOTI asked customers to submit their. . .

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What IT People Really Think about Success Stories»

The folks at the Reference Success blog pointed me to a recent article about IT pros’ opinions of case studies, success stories and references. Scott Vaughn, VP of Marketing at. . .