Post Archive: April 2009
Sales and marketing are fast-moving functions of any business. The faster the case study is completed, the appointment made, or the press release out, the quicker you just might make. . .
Event Alert: How to Use Social Media Marketing to Grow Your Business Do you know how to use social media tools like Twitter, Facebook and LinkedIn to gain exposure, drive. . .
We have all experienced the power of a story – learning a lesson as a child, being moved by the plight of a disaster victim, or listening to a grandparent. . .
MEASURABLE Results They’re the Holy Grail of any case study or success story project. Prospects want to know specifically how your product or service made an impact at another organization.. . .
Rarely do I include dates in a customer story. Numbers such as dates or specific product release versions can make a story look outdated more quickly. However, if you want. . .
Who doesn’t enjoy a good contest? KIOTI Tractor discovered this dynamic with a success story contest for its customers. According to a company announcement, KIOTI asked customers to submit their. . .
The folks at the Reference Success blog pointed me to a recent article about IT pros’ opinions of case studies, success stories and references. Scott Vaughn, VP of Marketing at. . .