Post Archive: May 2009

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Right #1 of Case Studies That Compel & Sell – Right Customer»

Following my last post introducing the 6 "Rights" of Case Studies that Compel & Sell, let’s dive deeper into right #1. In a nutshell, the customers that you choose to. . .

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6 “Rights” of Case Studies that Compel & Sell»

The question often comes up… What makes a customer case study or success story compelling to audiences? The key word in that question – to audiences. Like every marketing communications. . .

Stories That Sell – Indie Book Award Finalist»

Great news as we head into the holiday weekend… I’m excited to report that Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset was a. . .

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Customer Stingy with Info? Two Options…»

At an event yesterday, I talked with a marketer who mentioned a case study challenge. Seems his firm has a big-name client that is willing to go on record publicly,. . .

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25 (yes, 25!) Ways to Use Customer Stories»

A customer success story or case study is one of the most powerful pieces of marketing and sales collateral you can have – proof that your solution delivers what you. . .

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Top 4 Reasons Case Studies Backfire – and How to Avoid Them»

Today I’m pleased to bring you a guest post by Stephanie Tilton, the principal of Ten Ton Marketing (www.tentonmarketing.com), and founding member of and regular contributor to the Savvy B2B. . .