Post Archive: December 2009

Lock Your Customer Case Studies? Then Forget Social»

Put yourself in these shoes: You just noticed a Tweet, or a LinkedIn or Facebook posting, that’s of interest to you. So you follow the attached link. When you arrive, you. . .

Awards Get Customers to Tell Their Stories – Fast»

It can be really tough to get customers to go public with their stories. But the prospect of winning an award gets customers on board – fast! Your products and. . .

Are You Missing this Critical Case Study Step?»

Customer case studies and success stories change hands – a LOT. On average, 3-4 different people review a story before it’s finalized. At times, it can be twice that many.. . .

A Future without Case Studies? 5 Conclusions about the New FTC Rules»

Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.