Post Archive: January 2010

THIS is How to Organize Case Studies Online»

In sales and marketing, it’s the ultimate question. How do you get the right information in front of a prospect at the right time? It’s especially tricky now that customers. . .

Writers: How to Referee Style Rules»

During the NFL playoffs, referees’ calls can ultimately decide a win or loss. Their job is to know the rules and make sure that players follow them. But sometimes their. . .

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Where the Pros Reveal Their White Paper Marketing Secrets»

Today’s corporate executives don’t want a sales pitch. They want valuable content that helps them solve their business problems. White papers – a sibling to the customer case study –. . .

(New) Storytelling Power in PowerPoint?»

PowerPoint gets a really bad rap. It seems indispensible in business presentations, yet it can be so darn boring. That’s because most presenters do it the same way – a. . .

In a Visual Industry? Tell a Visual Case Study»

We tell stories with words. But also with pictures. In fact, depending on your industry, images can be just as important as the narrative. If you’re a graphic designer, or. . .

5 Hottest Ways to Use Customer Stories in ’10»

Ever walked through the living room when someone else is watching TV (on your way somewhere else), and just had to stop right there and watch? I’d be willing to. . .

The “Stories That Sell” B-Day Give-Away»

Today’s a big day! It’s the first anniversary of the release of the book, Stories That Sell. It’s been a great year, and in honor of the occasion, I’m giving away. . .