Post Archive: February 2010

Creating Case Studies? The Math You Have to Master»

I have a confession. I’m bad at math. Writers and marketers out there, I know some of you are with me. We were the spelling bee champions, the honors English. . .

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Podcast: Case Studies to Build Trust and Sales»

How do you make the most of a customer’s success story? What if you can’t name a customer? How do new FTC rules affect case studies? Get answers to these. . .

What’s Better – Customer Feedback or Vendor Success Stories?»

As buyers, we need help making decisions. There are just too many options. My last post revealed my own decision anxiety, multiplied when there are no customer reviews or success. . .

Customer Successes – Help Buyers Decide FASTER»

All week, I’ve been mulling over a few purchase decisions – comparing specs, prices and especially reading online reviews from other buyers that have gone before me. Not the impulsive. . .

Customer Stories…Make a Tractor Interesting?»

Most of us – for better or worse – have had a fast-food hamburger. It usually arrives in paper, often drippy and with an already soggy bun. The burger gets the job done,. . .