Post Archive: June 2010

3 Tips for Finding Your Next Case Study Customer»

Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying,. . .

MS Outback

86,552 Views of a Single Case Study»

For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total. . .

SNAP

Today’s Prospects Evaluate You on These 4 Criteria»

Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. They’re pulled in a dozen different directions at any time, challenging them to actually get anything. . .

Putting Social Media Theory into Practice – Learn from 171 Authors»

About three years ago, a conversation between an American and an Australian – who have never met face to face – planted a seed. The ideas of marketers Drew McLellan and Gavin Heaton. . .

How to Repackage Precious Case Study Content»

Picking up from my last post commenting on Hubspot’s “27 Marketing Lessons B2B Marketers Should Know,” here’s another tip from Hubspot that ties directly with customer case studies: “Content is precious. Repackage existing. . .