Post Archive: November 2010

The 3 Can’t-Miss Pieces of Any Consulting Case Study»

In the classic movie, The Wizard of Oz, Dorothy and the group finally arrive at Oz only to learn that the great Wizard is only a man running controls behind. . .

Why Companies Need to F-R-E-E Their Case Studies»

A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. Site. . .

Traits of the Perfect Success-Story Interviewee»

“I could sell this for you.” That line, coming straight from the mouth of a happy customer, is music to a company’s ears. Not only is the customer satisfied with. . .