Post Archive: August 2011

The #1 Question to Ask Before Starting Any Case Study»

A customer story can’t just be interesting or results-oriented. It also needs to sell. Even more critically, it needs to influence the intended audience. Before beginning customer success stories or. . .

Doubt the Power of Customer Stories Today?»

Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? I am honored to be. . .