Post Archive: October 2011

Chase Those Customer Stories – Before Treasured Contacts Leave!»

What a difference a couple of months makes… Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study. . .

Survey Says…Case Studies Still Influential in B2B Tech Purchases»

We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Content Survey. . .