Post Archive: December 2011

Can You Doctor Customers’ Quotes?»

In journalism, a person’s direct quote is sacred. What’s said is said, and any journalist with integrity doesn’t change a word. While customer case studies have many similarities to journalism,. . .

Customer Quotes That Compel and Sell in Case Studies»

In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim. . .