Post Archive: January 2012

Customer Case Studies: Are We Just Being Lazy?»

I’m bored. I’ve read one too many customer case studies that just don’t try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine. . .

“Stories That Sell” B-Day – 2-Day Sale»

Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the. . .