Post Archive: 2017
A public-shared customer case study is the jewel in a marketer’s crown. No one says it better and more credibly than they do. It’s especially powerful when customers stand up. . .
A downed network or lagging sales may not be an evil dragon, but the threats your customer faces can feel just as frightening. Turns out, we can learn a few. . .
A guest post by Belle Belace It’s no wonder storytelling is one of today’s most powerful content marketing tools. It provokes emotions and creates a connection between companies and their. . .
For years I’ve watched Salesforce break new ground with its customer stories. From design to storytelling to social media engagement, the CRM company seems to blaze the trail when it. . .
There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the. . .