Post Archive: 2017

How to Extend the Reach of Live Customer Presentations»

A public-shared customer case study is the jewel in a marketer’s crown. No one says it better and more credibly than they do. It’s especially powerful when customers stand up. . .

Steal Hollywood Storytelling Techniques for Your Next Case Study»

A downed network or lagging sales may not be an evil dragon, but the threats your customer faces can feel just as frightening. Turns out, we can learn a few. . .

5 Effective Business Storytelling Techniques»

A guest post by Belle Belace It’s no wonder storytelling is one of today’s most powerful content marketing tools. It provokes emotions and creates a connection between companies and their. . .

Salesforce: Blazing the Trail of Customer-Story Innovation»

For years I’ve watched Salesforce break new ground with its customer stories. From design to storytelling to social media engagement, the CRM company seems to blaze the trail when it. . .

Bait Customers for More Compelling Storytelling»

There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the. . .