Got questions about the course? Here are answers to some of the top questions we get:
What format is the course?
The course consists of pre-recorded webinars that you can watch any time you choose, at any pace, for as long as you need them. You have lifetime access to the webinars and handouts. So if you want a refresh on your skills a year or two from now, just return to any of the modules. You will also remain in the private Google and/or Facebook groups for any questions that arise as you apply the training in real-world scenarios.
Who is the course for?
Mad Skills is for anyone who wants to learn how to write customer case studies, manage the process and find clients for these types of projects – OR for those who already do case studies and are looking to sharpen any of the previously listed skills.
Do I need any copywriting experience before starting Mad Skills?
It’s not strictly necessary to have copywriting experience before signing up, however, having some background in copywriting (or other types of writing) will shorten the learning curve for you. Maybe you’ve written in a previous job, have journalism experience or dabble in fiction writing. All that helps. That said, many students have taken my case study training without previous writing experience and have gone on to land case study projects successfully. The important thing is that you dedicate yourself to learning the material, studying examples, getting a sample or two, and looking for opportunities to build your skills.
Can I reasonably expect to get case study work after completing Mad Skills?
If you follow the step-by-step process in the course and put in the work, then yes, you can expect to land clients. Former students who follow the process definitely see that outcome – some very quickly.
Can I earn an income ONLY writing case studies, or should I write other forms of marketing copy too?
You can make an income only writing customer case studies. In fact, I’ve specialized in case studies for many years. However, the choice of doing so is personal. Some love only writing case studies, while other writers prefer the diversity of different forms of marketing copy. Also, as you grow your client base with case studies, and become known and valued as a case study writer, it can help to offer other forms of writing as a cushion while you increase your case study work. When I started specializing in case studies around 2001, I wrote other types of copy for a while and gradually transitioned to only writing case studies.
What types of copywriting go well with case studies?
You can be more attractive to prospective clients by offering complimentary copy such as blog posts, web copy, data sheets and white papers. Clients who need case studies ALSO often need this kind of copy. However, per the question above, you can choose to write only case studies.
Is it realistic to expect to make $1000-1500 or more per case study?
Yes. Writers with some case study experience and skills can make that much on a typical, two-page case study. For shorter case studies and earlier in your career, projects will typically pay less than that. It’s all the more motivation to learn and refine the craft and create some stand-out samples to show prospective clients.
May I ask Casey questions during the course?
Yes, you can do this a few different ways. All students have the opportunity to be in the Google and/or Facebook groups for any questions that arise. Additionally, starting in September 2020, I’ll be conducting a monthly live Q&A call that will be recorded and added to the course home page. I typically don’t answer questions one-on-one via email or other forums because I want all students to benefit from the insights.
How often do you offer the Mad Skills course?
Currently, you can sign up for Mad Skills at any time, but course promotions come and go.