Here are the top 25 ways you can use case studies or success stories—or summaries of them—to establish or reinforce credibility, educate audiences, and validate products, services and organizations.
I’m a big proponent of what I call “win-win storytelling” in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured customer.
From startups to global enterprises, every company struggles at times with getting customers to go on record. Some ideas in practice at companies today for encouraging customers to be featured.
Think back to the last time you tried a new restaurant or watched a movie. How did you choose where to eat or what to see? You probably saw newspaper advertisements, and maybe even interviews with stars of the show.
As a former business journalist, I know how hungry editors and reporters are for unique, yet-untold stories about in-the-trenches business ups and downs.
When customers start holding a little more tightly onto their money, it’s even more critical to include measurable results in customer case studies.
With customer success stories and case studies, you need to be more formalized with interview questions, for several reasons.
Here’s how business owners, marketers and writers can approach customer story planning and creation—now—to ensure optimal results this year.
These days, it’s not enough for customer stories to be compelling. Like the rest of the content on your Web site, they’ve got to improve search engine rankings.
It helps to create what I call a “pitch package,” which provides all the details customers need to make the decision about being featured as a success story.