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# Casey Hibbard

The success story specialist

## Sitemaps

- [XML Sitemap](https://www.compelling-cases.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Stories that Sell Blog](https://www.compelling-cases.com/blog/)
- [Case Study Copywriters: Juggle More for Your Clients](https://www.compelling-cases.com/case-study-copywriters-juggle-clients/)
- [The 5 Missed Moments in Customer Interviews That Make Stories Fall Flat](https://www.compelling-cases.com/customer-interviews/) - Lately, I’ve been binging on “The Bear,” a chaotic, gripping drama set in a Chicago restaurant. Splurging on pricey ingredients nearly sinks the business. But there’s something to investing in getting the right raw ingredients, in cooking and customer stories. Without them, your recipe — or customer story — can fall flat. Here are 5 How to interview happy customers for customer case studies and success stories
- [The Art of the Anonymous Case Study](https://www.compelling-cases.com/anonymous-case-study/) - A logistics leader … A top-10 bank … A major retailer … … all had powerful success stories to share, but couldn’t get permission to be named publicly. In the past year, I’ve created about a dozen anonymous customer stories for clients. Sometimes, the story starts named, but circumstances demand we resignedly remove the name. Learn how to create an anonymous case study or customer story that's still impactful.
- [12 Tips for Writing Stronger Technology Customer Stories](https://www.compelling-cases.com/technology-customer-stories/) - Here are 12 tips for writing stronger technology customer stories - helping buyers gain confidence in their purchase decision.
- [4 Factors Affecting Customer Stories Today](https://www.compelling-cases.com/customer-stories-today/)
- [Find Clients with AI](https://www.compelling-cases.com/find-clients-with-ai/) - In the many years I've been a freelancer, I've dedicated countless hours to identifying and researching promising prospects to grow my business. Like many of you, I've often wondered... Is there any way to speed up or automate this?! I've never been able to say yes... until now. I recently started experimenting with chatbots to Learn how to use AI to find clients
- [How Much Can You Edit Customer Quotes?](https://www.compelling-cases.com/edit-customer-quotes/) -  In journalism, a person's direct quote is sacred. What's said is said, and you don't change a word. While customer case studies have many similarities to journalism, they're not. It's marketing. Plus, customers have the chance to review and approve their stories and direct quotes. That single fact alone is why it's OK to change Learn how to edit customer quotes in customer case studies.
- [A Future without Case Studies? 5 Conclusions about the New FTC Rules](https://www.compelling-cases.com/a-future-without-case-studies-5-conclusions-about-the-new-ftc-rules/)
- [Who Actually Handles Case Study Design?](https://www.compelling-cases.com/who-actually-handles-case-study-design/)
- [Customer Stories in Action: Clarity.fm](https://www.compelling-cases.com/customer-stories-in-action-clarity-fm/)
- [Create Quotes That Stand Alone](https://www.compelling-cases.com/create-quotes-that-stand-alone/) - Within a case study, customer testimonials must be able to stand alone. Would they make sense if read outside the context of the case study?
- [6 Ways to Make Over Your Case Studies in 2018](https://www.compelling-cases.com/6-ways-to-make-over-your-case-studies-in-2018/)
- [The Small Marketer’s First Steps to a Customer Advocacy Effort](https://www.compelling-cases.com/the-small-marketers-first-steps-to-a-customer-advocacy-effort/)
- [How to Extend the Reach of Live Customer Presentations](https://www.compelling-cases.com/how-to-extend-the-reach-of-live-customer-presentations/)
- [Steal Hollywood Storytelling Techniques for Your Next Case Study](https://www.compelling-cases.com/steal-hollywood-storytelling-techniques-for-your-next-case-study/)
- [5 Effective Business Storytelling Techniques](https://www.compelling-cases.com/5-effective-business-storytelling-techniques/)
- [Salesforce: Blazing the Trail of Customer-Story Innovation](https://www.compelling-cases.com/salesforce-blazing-the-trail-of-customer-story-innovation/) - Salesforce creatively leverages its customer case studies
- [Bait Customers for More Compelling Storytelling](https://www.compelling-cases.com/bait-customers-for-compelling-storytelling/)
- [Another Idea for Getting No-Go Customers off the Fence](https://www.compelling-cases.com/another-idea-for-getting-no-go-customers-off-the-fence/)
- [No-Cost Webinar: 6 Traits of Case Studies that Compel & Sell](https://www.compelling-cases.com/no-cost-webinar-6-traits-of-case-studies-that-compel-sell/)
- [Want to Write Case Studies? How Technical Do You Need to Be?](https://www.compelling-cases.com/want-to-write-case-studies-how-technical-do-you-need-to-be/)
- [When Customers Won’t Give Up Measurable Results for Case Studies](https://www.compelling-cases.com/when-customers-wont-give-up-measurable-results-for-case-studies/)
- [When You Need that Story Approved- Yesterday](https://www.compelling-cases.com/when-you-need-that-story-approved-yesterday/)
- [The "Expected Results" Case Study](https://www.compelling-cases.com/the-expected-results-case-study/)
- [Is the Unnamed Success Story Worthless?](https://www.compelling-cases.com/is-the-unnamed-success-story-worthless/)
- [Remind Customers of the Benefits of Case Studies](https://www.compelling-cases.com/remind-customers-of-the-benefits-of-case-studies/)
- [How Much to Talk about Partners/Resellers in Customer Stories?](https://www.compelling-cases.com/how-much-to-talk-about-partnersresellers-in-customer-stories/)
- [Sharing the Love with Customers](https://www.compelling-cases.com/sharing-the-love-with-customers/)
- [Your Customer's Giant Logo on Your Home Page?](https://www.compelling-cases.com/your-customers-giant-logo-on-your-home-page/)
- [Dropping Customer Anecdotes in Sales](https://www.compelling-cases.com/dropping-customer-anecdotes-in-sales/)
- [PR: Stepping Stone to a Case Study?](https://www.compelling-cases.com/pr-stepping-stone-to-a-case-study/)
- [How About Suggesting ROI to Featured Customers?](https://www.compelling-cases.com/how-about-suggesting-roi-to-featured-customers/)
- [When You Need 2 Versions of the Same Case Study](https://www.compelling-cases.com/when-you-need-2-versions-of-the-same-case-study/)
- [Help Customers Nominate Themselves](https://www.compelling-cases.com/help-customers-nominate-themselves/)
- [Why Customer Stories are a Website Must-Have](https://www.compelling-cases.com/why-customer-stories-are-a-website-must-have/)
- [Turn Case Studies Back to Customers - Quickly!](https://www.compelling-cases.com/turn-case-studies-back-to-customers-quickly/)
- [What Do You Want Your Story to Be?](https://www.compelling-cases.com/what-do-you-want-your-story-to-be/)
- [How Do You End a Case Study?](https://www.compelling-cases.com/how-do-you-end-a-case-study/)
- [Storytelling for Causes](https://www.compelling-cases.com/storytelling-for-causes/)
- [The Ever-Important "Saved" Interview Questionnaire](https://www.compelling-cases.com/the-ever-important-saved-interview-questionnaire/)
- [Whatever You're Selling, Details Sell](https://www.compelling-cases.com/whatever-youre-selling-details-sell/)
- [Legal Release Form: Going the Way of the Dodo?](https://www.compelling-cases.com/legal-release-form-going-the-way-of-the-dodo/)
- [Foray into Social Media](https://www.compelling-cases.com/foray-into-social-media/)
- [Snazz-Up Case Studies with Industry Photos](https://www.compelling-cases.com/snazz-up-case-studies-with-industry-photos/)
- [When a One-Page Success Story is Plenty](https://www.compelling-cases.com/when-a-one-page-success-story-is-plenty/)
- [A Tribute to the PPD](https://www.compelling-cases.com/a-tribute-to-the-ppd/)
- [Don't Leave Customers in the Dark](https://www.compelling-cases.com/dont-leave-customers-in-the-dark/)
- [Where Do You Find Customer Successes?](https://www.compelling-cases.com/where-do-you-find-customer-successes/)
- [This Headline Could be Better](https://www.compelling-cases.com/this-headline-could-be-better/)
- [Customer Successes in Advertising: AT&T's "Small Business Moments"](https://www.compelling-cases.com/customer-successes-in-advertising-atts-small-business-moments/)
- [Customer Results: The #1 Way to Start a Sales Conversation](https://www.compelling-cases.com/customer-results-the-1-way-to-start-a-sales-conversation/)
- [Adding Interest with Video Testimonials](https://www.compelling-cases.com/adding-interest-with-video-testimonials/)
- [These are a few of my favorite leads...](https://www.compelling-cases.com/these-are-a-few-of-my-favorite-leads/)
- [Top 5 Ways to Annoy Happy Customers this Time of Year](https://www.compelling-cases.com/top-5-ways-to-annoy-happy-customers-this-time-of-year/)
- [Share Your Promo Plan with Customers](https://www.compelling-cases.com/share-your-promo-plan-with-customers/)
- [Beyond Just Capturing the Story](https://www.compelling-cases.com/beyond-just-capturing-the-story/)
- [The Audience That's NOT Seeing Your Success Stories](https://www.compelling-cases.com/the-audience-thats-not-seeing-your-success-stories/)
- [6 "Rights" of Case Studies that Compel & Sell](https://www.compelling-cases.com/6-rights-of-case-studies-that-compel-sell/)
- [Right #1 of Case Studies That Compel & Sell - Right Customer](https://www.compelling-cases.com/right-1-of-case-studies-that-compel-sell-right-customer/)
- [Right #3 of Case Studies that Compel & Sell - Right Questions](https://www.compelling-cases.com/right-3-of-case-studies-that-compel-sell-right-questions/)
- [Right #4 of Case Studies that Compel & Sell - Right Angle](https://www.compelling-cases.com/right-4-of-case-studies-that-compel-sell-right-angle/)
- [Right #6 of Case Studies that Compel & Sell - Right Presentation](https://www.compelling-cases.com/right-6-of-case-studies-that-compel-sell-right-presentation/)
- [My Success Story: Small Biz Owner Takes Control of Website](https://www.compelling-cases.com/my-success-story-small-biz-owner-takes-control-of-website/)
- [Customer Success Stories Make Splash with the Media](https://www.compelling-cases.com/customer-success-stories-make-splash-with-the-media/)
- [Is the Right Story in Your Back Pocket?](https://www.compelling-cases.com/is-the-right-story-in-your-back-pocket/)
- [Too Much Information - in Exchange for Customer Stories](https://www.compelling-cases.com/too-much-information-in-exchange-for-customer-stories/)
- [The Power of the Customer's Voice on Your "Sold on Hold"](https://www.compelling-cases.com/the-power-of-the-customers-voice-on-your-sold-on-hold/)
- [WANTED: Success Stories on Success Stories](https://www.compelling-cases.com/wanted-success-stories-on-success-stories/)
- [Sales with Storytelling](https://www.compelling-cases.com/sales-with-storytelling/)
- [Naming Competitors – Dirty Practice or Strategic Move?](https://www.compelling-cases.com/naming-competitors-ai-dirty-practice-or-strategic-move/)
- [Editorial Style - What's Yours?](https://www.compelling-cases.com/editorial-style-whats-yours/)
- [Relieving reference customers - Give 'em a break!](https://www.compelling-cases.com/relieving-reference-customers-give-em-a-break/)
- [Where Does Trash Talkin' Get You?](https://www.compelling-cases.com/where-does-trash-talkin-get-you/)
- [The Impact of a Single Article](https://www.compelling-cases.com/the-impact-of-a-single-article/)
- [Don't Leave Customer Stories Out of Your Online Media Room](https://www.compelling-cases.com/dont-leave-customer-stories-out-of-your-online-media-room/)
- [Kiva.org - Creating Story-Based Connections](https://www.compelling-cases.com/kiva-org-creating-story-based-connections/)
- [Changing Minds with Stories?](https://www.compelling-cases.com/changing-minds-with-stories/)
- [PR Reps: Your Ally in Getting the Customer's Buy-in](https://www.compelling-cases.com/pr-reps-your-ally-in-getting-the-customers-buy-in/)
- [The Multi-Anecodote Case Study](https://www.compelling-cases.com/the-multi-anecodote-case-study/)
- [Why We Need Happy Stories More than Ever](https://www.compelling-cases.com/why-we-need-happy-stories-more-than-ever/)
- [Customer Signoff: What Works?](https://www.compelling-cases.com/customer-signoff-what-works/)
- [Helping Veronica, and others in the developing world](https://www.compelling-cases.com/helping-veronica-and-others-in-the-developing-world/)
- [Recording Interviews: My Setup](https://www.compelling-cases.com/recording-interviews-my-setup/)
- [13 No-Cost PR Sites Reviewed by MarketingSherpa](https://www.compelling-cases.com/13-no-cost-pr-sites-reviewed-by-marketingsherpa/)
- [Customer Stories - The Essential Sidebar](https://www.compelling-cases.com/customer-stories-the-essential-sidebar/)
- [How to Keep it Real - Authenticity in Customer Stories](https://www.compelling-cases.com/how-to-keep-it-real-authenticity-in-customer-stories/)
- [Breaking Down a Case Study: USA.NET](https://www.compelling-cases.com/breaking-down-a-case-study-usa-net/)
- [Giving Away 10 Advance Copies of "Stories That Sell"](https://www.compelling-cases.com/giving-away-10-advance-copies-of-stories-that-sell/)
- [20-Second Survey on 2009 Plans](https://www.compelling-cases.com/20-second-survey-on-2009-plans/)
- [Geico's Real Customers](https://www.compelling-cases.com/geicos-real-customers/)
- [Real Feedback - How Case Studies are Used in IT Purchases](https://www.compelling-cases.com/real-feedback-how-case-studies-are-used-in-it-purchases/)
- [When in Doubt, Look it Up](https://www.compelling-cases.com/when-in-doubt-look-it-up/)
- [The First Book on Case Studies - Now Available!](https://www.compelling-cases.com/the-first-book-on-case-studies-now-available/)
- [Marketers Increasing Content Investment](https://www.compelling-cases.com/marketers-increasing-content-investment/)
- [Stories, Inspiring Focus in a Complex World](https://www.compelling-cases.com/stories-inspiring-focus-in-a-complex-world/)
- [The Media Wants Your Customer Stories](https://www.compelling-cases.com/the-media-wants-your-customer-stories/)
- [Rescuing a Case Study from Certain Death](https://www.compelling-cases.com/rescuing-a-case-study-from-certain-death/)
- [Short-Time Access - Book Excerpt: Using Customer Stories in Sales](https://www.compelling-cases.com/short-time-access-book-excerpt-using-customer-stories-in-sales/)
- [Pointing You to Customer-Story Resources](https://www.compelling-cases.com/pointing-you-to-customer-story-resources/)
- [How IT Pros Search Online During the Purchase Process](https://www.compelling-cases.com/how-it-pros-search-online-during-the-purchase-process/)
- [62% Trust Corporations Less Than a Year Ago](https://www.compelling-cases.com/62-trust-corporations-less-than-a-year-ago/)
- [Googling Your Way to Better Customer Stories](https://www.compelling-cases.com/googling-your-way-to-better-customer-stories/)
- [The Success Story as Your "For Example"](https://www.compelling-cases.com/the-success-story-as-your-for-example/)
- [Featuring Customers on Your Blog](https://www.compelling-cases.com/featuring-customers-on-your-blog/)
- [Lessons from a Bad Case Study - Too Much Narrative](https://www.compelling-cases.com/lessons-from-a-bad-case-study-too-much-narrative/)
- [Lessons from a Bad Case Study - Making the Customer Look Bad](https://www.compelling-cases.com/lessons-from-a-bad-case-study-making-the-customer-look-bad/)
- [Lessons from a Bad Case Study - #3 Ignoring the Audience](https://www.compelling-cases.com/lessons-from-a-bad-case-study-3-ignoring-the-audience/)
- [CEO on Tour - Looking for Customer Success Stories](https://www.compelling-cases.com/ceo-on-tour-looking-for-customer-success-stories/)
- [My Bumper Sticker Would Be...](https://www.compelling-cases.com/my-bumper-sticker-would-be/)
- [A CEO's Storytelling Manifesto](https://www.compelling-cases.com/a-ceos-storytelling-manifesto/)
- [SoftwareCEO.com Runs Excerpt - Getting Customers to Be Featured](https://www.compelling-cases.com/softwareceo-com-runs-excerpt-getting-customers-to-be-featured/)
- [Sage Software's Clever Success-Story Marketing Campaign](https://www.compelling-cases.com/sage-softwares-clever-success-story-marketing-campaign/)
- [What Works in Customer Stories: About Face on the "About Section"](https://www.compelling-cases.com/what-works-in-customer-stories-about-face-on-the-about-section/)
- [April Teleclass: Writing a Compelling Customer Story](https://www.compelling-cases.com/april-teleclass-writing-a-compelling-customer-story/)
- [Speeding Up Customer Story Approval - One Thing You Can Do](https://www.compelling-cases.com/speeding-up-customer-story-approval-one-thing-you-can-do/)
- [Give Away Your Story!](https://www.compelling-cases.com/give-away-your-story/)
- [Cap Your Interviews with This Question](https://www.compelling-cases.com/cap-your-interviews-with-this-question/)
- [Interview on Trends and Uses of Customer Stories](https://www.compelling-cases.com/interview-on-trends-and-uses-of-customer-stories/)
- [What Works in Customer Stories - Small Biz Using Direct Mail](https://www.compelling-cases.com/what-works-in-customer-stories-small-biz-using-direct-mail/)
- [What IT People Really Think about Success Stories](https://www.compelling-cases.com/what-it-people-really-think-about-success-stories/)
- [Tractor Company Digs up Stories with Contest](https://www.compelling-cases.com/tractor-company-digs-up-stories-with-contest/)
- [When a "Dated" Case Study is OK](https://www.compelling-cases.com/when-a-dated-case-study-is-ok/)
- [Is Your ROI Relevant to Buyers?](https://www.compelling-cases.com/is-your-roi-relevant-to-buyers/)
- [The 3 Elements of Any Effective Customer Story](https://www.compelling-cases.com/the-3-elements-of-any-effective-customer-story/)
- [Expert Insight on Using Twitter, Blogging, Facebook for Business](https://www.compelling-cases.com/expert-insight-on-using-twitter-blogging-facebook-for-business/)
- [The 2 Must-Haves of the Customer-Story Waiting Game](https://www.compelling-cases.com/the-2-must-haves-of-the-customer-story-waiting-game/)
- [Top 4 Reasons Case Studies Backfire - and How to Avoid Them](https://www.compelling-cases.com/top-4-reasons-case-studies-backfire-and-how-to-avoid-them/)
- [25 (yes, 25!) Ways to Use Customer Stories](https://www.compelling-cases.com/25-yes-25-ways-to-use-customer-stories/)
- [Customer Stingy with Info? Two Options...](https://www.compelling-cases.com/customer-stingy-with-info-two-options/)
- [Stories That Sell - Indie Book Award Finalist](https://www.compelling-cases.com/stories-that-sell-indie-book-award-finalist/)
- [Right #2 of Case Studies that Compel & Sell - Right Time](https://www.compelling-cases.com/right-2-of-case-studies-that-compel-sell-right-time/)
- [Case Study Interviewing - Team up for One Power Interview](https://www.compelling-cases.com/case-study-interviewing-team-up-for-one-power-interview/)
- [Right #5 of Case Studies that Compel & Sell - Right Results](https://www.compelling-cases.com/right-5-of-case-studies-that-compel-sell-right-results/)
- [Video Customer Case Studies - Empowering the Viewer](https://www.compelling-cases.com/video-customer-case-studies-empowering-the-viewer/)
- [Managing Customer References - An Interview with Joshua Horwitz of Boulder Logic](https://www.compelling-cases.com/managing-customer-references-an-interview-with-joshua-horwitz-of-boulder-logic/)
- [Arming Sales Teams with Customer Slides](https://www.compelling-cases.com/arming-sales-teams-with-customer-slides/)
- [Marketing-Sales Collaboration on Case Studies](https://www.compelling-cases.com/marketing-sales-collaboration-on-case-studies/)
- [Creating Customer Reference Programs - A Marketing Plan](https://www.compelling-cases.com/creating-customer-reference-programs-a-marketing-plan/)
- [Easy Peasy - PR with Customer Case Studies](https://www.compelling-cases.com/easy-peasy-pr-with-customer-case-studies/)
- [Beware: The Over-Eager Case Study Customer](https://www.compelling-cases.com/beware-the-over-eager-case-study-customer/)
- [Ode to the Sound Bite in Customer Case Studies](https://www.compelling-cases.com/ode-to-the-sound-bite-in-customer-case-studies/)
- [What Works in Customer Success Stories: The Online Intro Page](https://www.compelling-cases.com/what-works-in-customer-success-stories-the-online-intro-page/)
- [Giving Away Books - For Your Success Stories on Using Case Studies](https://www.compelling-cases.com/giving-away-books-for-your-success-stories-on-using-case-studies/)
- [Video or Written Customer Story - Which Comes First?](https://www.compelling-cases.com/video-or-written-customer-story-which-comes-first/)
- [Heathrow's Bold Storytelling Project - Good Idea or too Risky?](https://www.compelling-cases.com/heathrows-bold-storytelling-project-good-idea-or-too-risky/)
- [Why Smart Writers Excel...](https://www.compelling-cases.com/why-smart-writers-excel/)
- [Trust in Companies Getting Better?](https://www.compelling-cases.com/trust-in-companies-getting-better/)
- [Can a Case Study Help You KEEP a Customer?](https://www.compelling-cases.com/can-a-case-study-help-you-keep-a-customer/)
- [10 Ways to Get More Business as a Freelance Writer](https://www.compelling-cases.com/10-ways-to-get-more-business-as-a-freelance-writer/)
- [4 Must-Have Pieces to Ease the Customer Case Study 'Ask'](https://www.compelling-cases.com/4-must-have-pieces-to-ease-the-customer-case-study-ask/)
- [Back to School – Fall Event Roundup](https://www.compelling-cases.com/back-to-school-fall-event-roundup/)
- [Will Customers Nominate Themselves as Stories?](https://www.compelling-cases.com/will-customers-nominate-themselves-as-stories/)
- [How to Tweet Your Customer Stories](https://www.compelling-cases.com/how-to-tweet-your-customer-stories/)
- [Results are in...Case Studies Increasingly Valuable in B2B Technology Buys](https://www.compelling-cases.com/case-studies-increasingly-valuable-in-b2b-technology-buys/)
- [Awesome How-to - Customer Testimonial Videos](https://www.compelling-cases.com/awesome-how-to-customer-testimonial-videos/)
- [Small Business Buyers Want Case Studies Too!](https://www.compelling-cases.com/small-business-buyers-want-case-studies-too/)
- [You Might Be Cut out for Case Study Writing if...](https://www.compelling-cases.com/you-might-be-cut-out-for-case-study-writing-if/)
- [SocialMediaExaminer.com Launches - New Free Social Media Magazine for Businesses](https://www.compelling-cases.com/socialmediaexaminer-com-launches-new-free-social-media-magazine-for-businesses/)
- [Blog Action Day: EDF's Storytelling Strategy](https://www.compelling-cases.com/blog-action-day-edfs-storytelling-strategy/)
- [A ready-to-use case study - How long does it take?](https://www.compelling-cases.com/a-ready-to-use-case-study-how-long-does-it-take/)
- [Dare to Give a Case Study Customer a Deadline?](https://www.compelling-cases.com/dare-to-give-a-case-study-customer-a-deadline/)
- [6 Ways to 'Place' Prospects in Your Case Studies](https://www.compelling-cases.com/6-ways-to-place-prospects-in-your-case-studies/)
- [Case Studies in Action - Alibaba's Hybrid Success Story Campaign](https://www.compelling-cases.com/case-studies-in-action-alibabas-hybrid-success-story-campaign/)
- [What a Screenwriting Guru Can Teach You About Ditching the Sales PowerPoint](https://www.compelling-cases.com/what-a-screenwriting-guru-can-teach-you-about-ditching-the-sales-powerpoint/)
- [Are Your Case Studies 'Human' Enough?](https://www.compelling-cases.com/are-your-case-studies-human-enough/)
- [Give Your Success Stories Their Own Website?](https://www.compelling-cases.com/give-your-success-stories-their-own-website/)
- [What's Your Favorite Case Study?](https://www.compelling-cases.com/whats-your-favorite-case-study/)
- [Buyers Link to Case Studies from Blogs, Wikis](https://www.compelling-cases.com/buyers-link-to-case-studies-from-blogs-wikis/)
- [5 Case Study Take-Aways from "Believe Me"](https://www.compelling-cases.com/5-case-study-take-aways-from-believe-me/)
- [Are You Missing this Critical Case Study Step?](https://www.compelling-cases.com/are-you-missing-this-critical-case-study-step/)
- [Awards Get Customers to Tell Their Stories - Fast](https://www.compelling-cases.com/awards-get-customers-to-tell-their-stories-fast/)
- [Lock Your Customer Case Studies? Then Forget Social](https://www.compelling-cases.com/lock-your-customer-case-studies-then-forget-social/)
- [The "Stories That Sell" B-Day Give-Away](https://www.compelling-cases.com/the-stories-that-sell-b-day-giveaway/)
- [(New) Storytelling Power in PowerPoint?](https://www.compelling-cases.com/new-storytelling-power-in-powerpoint/)
- [5 Hottest Ways to Use Customer Stories in '10](https://www.compelling-cases.com/5-hottest-ways-to-use-customer-stories-in-10/)
- [In a Visual Industry? Tell a Visual Case Study](https://www.compelling-cases.com/in-a-visual-industry-tell-a-visual-case-study/)
- [Where the Pros Reveal Their White Paper Marketing Secrets](https://www.compelling-cases.com/where-the-pros-reveal-their-white-paper-marketing-secrets/)
- [Writers: How to Referee Style Rules](https://www.compelling-cases.com/writers-how-to-referee-style-rules/)
- [THIS is How to Organize Case Studies Online](https://www.compelling-cases.com/this-is-how-to-organize-case-studies-online/)
- [Customer Stories...Make a Tractor Interesting?](https://www.compelling-cases.com/customer-stories-make-a-tractor-interesting/)
- [Customer Successes - Help Buyers Decide FASTER](https://www.compelling-cases.com/customer-successes-help-buyers-decide-faster/)
- [What's Better - Customer Feedback or Vendor Success Stories?](https://www.compelling-cases.com/whats-better-customer-feedback-or-vendor-success-stories/)
- [Podcast: Case Studies to Build Trust and Sales](https://www.compelling-cases.com/podcast-case-studies-to-build-trust-and-sales/)
- [Creating Case Studies? The Math You Have to Master](https://www.compelling-cases.com/creating-case-studies-the-math-you-have-to-master/)
- [Fortune 500 Companies: Celebrity Endorsers of B2B](https://www.compelling-cases.com/fortune-500-companies-celebrity-endorsers-of-b2b/)
- [The Case Study Ask: Five Things Your Customer Needs to Know](https://www.compelling-cases.com/the-case-study-ask-five-things-your-customer-needs-to-know/)
- [Case Study Interviewing: Coaxing Info from an "Undertalker"](https://www.compelling-cases.com/case-study-interviewing-coaxing-info-from-an-undertalker/)
- [‘Stories That Sell’ Takes Home Gold in Axiom Business Book Awards](https://www.compelling-cases.com/stories-that-sell-takes-home-gold-in-axiom-business-book-awards/)
- [Don't Miss This Social Media Event](https://www.compelling-cases.com/dont-miss-this-social-media-event/)
- [How Case Studies Get Done - One Leg at a Time](https://www.compelling-cases.com/how-case-studies-get-done-one-leg-at-a-time/)
- [Audiocast on Demand: Best Practices of Growing, Wealthy Companies](https://www.compelling-cases.com/audiocast-on-demand-best-practices-of-growing-wealthy-companies/)
- [Getting Measurable Results on the Hard-to-Measure](https://www.compelling-cases.com/getting-measurable-results-on-the-hard-to-measure/)
- [Radio Interview: The Why and How of Customer Success Stories](https://www.compelling-cases.com/radio-interview-the-why-and-how-of-customer-success-stories/)
- [How to Cut Case Study Approval Times by 75%](https://www.compelling-cases.com/how-to-cut-case-study-approval-times-by-75/) - You can spend a healthy sum and 1-2 days crafting a beautiful customer case study only for the customer to decline approval. But following just a couple of steps will help your case study sail over approval hurdles.
- [7 Companies Boldly Leading with Customer Stories](https://www.compelling-cases.com/7-companies-leading-customer-stories/)
- [5 Tips for Tweeting Your Customer Case Studies](https://www.compelling-cases.com/5-tips-for-tweeting-your-customer-case-studies/)
- [Customer Case Studies: The "Maybe" Language Legal Loves](https://www.compelling-cases.com/customer-case-studies-the-maybe-language-legal-loves/)
- [Teleseminar for Coaches, Consultants and Solopreneurs - Weds, May 19](https://www.compelling-cases.com/teleseminar-for-coaches-consultants-and-solopreneurs-weds-may-19/)
- [8 Traits of Sales-Win Stories](https://www.compelling-cases.com/8-traits-of-sales-win-stories/)
- [6 Steps to a Strategic Shortlist of Featured Customers](https://www.compelling-cases.com/6-steps-to-a-strategic-shortlist-of-featured-customers/)
- [How to Cue Up Hard-Hitting Customer Quotes](https://www.compelling-cases.com/how-to-cue-up-hard-hitting-customer-quotes/)
- [5 Trends in Customer Case Studies - An Interview with Projectline](https://www.compelling-cases.com/5-trends-in-customer-case-studies-an-interview-with-projectline/)
- ["Stories That Sell" B-Day - 2-Day Sale](https://www.compelling-cases.com/stories-that-sell-b-day-2-day-sale/)
- [Survey Says...Case Studies Still Influential in B2B Tech Purchases](https://www.compelling-cases.com/survey-says-case-studies-still-influential-in-b2b-tech-purchases/)
- [The #1 Question to Ask Before Starting Any Case Study](https://www.compelling-cases.com/the-1-question-to-ask-before-starting-any-case-study/)
- [Remember, and Be More Memorable – with Stories](https://www.compelling-cases.com/remember-and-be-more-memorable-with-stories/)
- [The Resume is Dead: The (Story) Bio is King](https://www.compelling-cases.com/the-resume-is-dead-the-story-bio-is-king/)
- [How Kronos Finds, Showcases its Best Customer Successes](https://www.compelling-cases.com/how-kronos-finds-showcases-its-best-customer-successes/)
- [Zahmoo: The Online Story Bank](https://www.compelling-cases.com/zahmoo-the-online-story-bank/)
- [The 3 Can't-Miss Pieces of Any Consulting Case Study](https://www.compelling-cases.com/the-3-cant-miss-pieces-of-any-consulting-case-study/)
- [Why Companies Need to F-R-E-E Their Case Studies](https://www.compelling-cases.com/why-companies-need-to-f-r-e-e-their-case-studies/)
- [Traits of the Perfect Success-Story Interviewee](https://www.compelling-cases.com/traits-of-the-perfect-success-story-interviewee/)
- [Customer Success Stories Show You Solve Problems for Customers](https://www.compelling-cases.com/customer-success-stories-show-you-solve-problems-for-customers/)
- [How to Repackage Precious Case Study Content](https://www.compelling-cases.com/how-to-repackage-precious-case-study-content/)
- [Putting Social Media Theory into Practice - Learn from 171 Authors](https://www.compelling-cases.com/putting-social-media-theory-into-practice-learn-from-171-authors/)
- [Today's Prospects Evaluate You on These 4 Criteria](https://www.compelling-cases.com/todays-prospects-evaluate-you-on-these-4-criteria/)
- [86,552 Views of a Single Case Study](https://www.compelling-cases.com/86552-views-of-a-single-case-study/)
- [3 Tips for Finding Your Next Case Study Customer](https://www.compelling-cases.com/3-tips-for-finding-your-next-case-study-customer/)
- [Selling More to Current Fans with Case Studies](https://www.compelling-cases.com/selling-more-to-current-fans-with-case-studies/)
- [Case Study Copywriters: Where's Your Cheat Sheet?](https://www.compelling-cases.com/case-study-copywriters-wheres-your-cheat-sheet/)
- [Customer Presented on Your Behalf? Do More with a Live Case Study](https://www.compelling-cases.com/customer-presented-on-your-behalf-do-more-with-a-live-case-study/)
- [The 'Tell 'Em, Tell 'Em, Tell 'Em' Approach to Case Studies](https://www.compelling-cases.com/the-tell-em-tell-em-tell-em-approach-to-case-studies/)
- [Customer References Trim the Sales Cycle](https://www.compelling-cases.com/customer-references-trim-the-sales-cycle/)
- [Copywriters: Homework Makes You a Better Case Study Writer](https://www.compelling-cases.com/copywriters-homework-makes-you-a-better-case-study-writer/)
- [A No-Cost Teleclass for Case Study Writers](https://www.compelling-cases.com/a-no-cost-teleclass-for-case-study-writers/)
- [Nuture Leads - Feature Customers on Webinars](https://www.compelling-cases.com/nuture-leads-feature-customers-on-webinars/)
- [Case Studies: Start with the Story's End](https://www.compelling-cases.com/case-studies-start-with-the-storys-end/)
- [Customer Stories Actually RELIEVE Your Best Customers](https://www.compelling-cases.com/customer-stories-actually-relieve-your-best-customers/)
- [How, When and Where Buyers Want Case Studies](https://www.compelling-cases.com/how-when-and-where-buyers-want-case-studies/)
- [What Missing from This Ad?](https://www.compelling-cases.com/what-missing-from-this-ad/)
- [The 4 Elements of a Technology Customer Case Study](https://www.compelling-cases.com/the-4-elements-of-a-technology-customer-case-study/)
- [Case Study Design - Turn it Sideways](https://www.compelling-cases.com/case-study-design-turn-it-sideways/)
- [Eek, My Own Process Broke Down!](https://www.compelling-cases.com/eek-my-own-process-broke-down/)
- [Kronos Spotlights Dozens of Customers through Expanded Reference Program](https://www.compelling-cases.com/kronos-spotlights-dozens-of-customers-through-expanded-reference-program/)
- [Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial](https://www.compelling-cases.com/avoid-the-kiss-of-death-when-asking-for-your-next-testimonial/)
- [Doubt the Power of Customer Stories Today?](https://www.compelling-cases.com/doubt-the-power-of-customer-stories-today/)
- [How HP Case Studies Cater to Readers and Skimmers](https://www.compelling-cases.com/how-hp-case-studies-cater-to-readers-and-skimmers/)
- [Customer Stories Q&A - Live on Facebook](https://www.compelling-cases.com/customer-stories-qa-live-on-facebook/)
- [Chase Those Customer Stories - Before Treasured Contacts Leave!](https://www.compelling-cases.com/chase-those-customer-stories-before-treasured-contacts-leave/)
- [Case Studies: When Measurable Results AREN'T Necessary](https://www.compelling-cases.com/case-studies-when-measurable-results-arent-necessary/)
- [Customer Quotes That Compel and Sell in Case Studies](https://www.compelling-cases.com/customer-quotes-that-compel-and-sell-in-case-studies/)
- [Customer Case Studies: Are We Just Being Lazy?](https://www.compelling-cases.com/customer-case-studies-are-we-just-being-lazy/)
- [Customer Case Studies: Above All, It’s a Conversation](https://www.compelling-cases.com/customer-case-studies-above-all-its-a-conversation/)
- [Chasebuzz Site Features 2000+ ICT Success Stories](https://www.compelling-cases.com/chasebuzz-site-features-2000-ict-success-stories/)
- [Enter to Win - One Free Ticket to an Online Storytelling Conference](https://www.compelling-cases.com/enter-to-win-one-free-ticket-to-an-online-storytelling-conference/)
- [Happy Customers Tell Their Stories - Live and In Person](https://www.compelling-cases.com/happy-customers-tell-their-stories-live-and-in-person/)
- [Why You Should Chart your Writing Like a Doctor](https://www.compelling-cases.com/why-you-should-chart-your-writing-like-a-doctor/)
- [How to Showcase Customer Stories - in Context - on Your Web Site](https://www.compelling-cases.com/how-to-showcase-customer-stories-in-context-on-your-web-site/)
- [Quiz: Is it a Case Study or a White Paper?](https://www.compelling-cases.com/quiz-is-it-a-case-study-or-a-white-paper/)
- [4 Tips for More Seductive Customer Stories](https://www.compelling-cases.com/4-tips-for-more-seductive-customer-stories/)
- [The "Leave-Behind" Doc for Asking Customers for Case Studies](https://www.compelling-cases.com/the-leave-behind-doc-for-asking-customers-for-case-studies/)
- [Supercharge Your Sales Conversations with Story](https://www.compelling-cases.com/supercharge-your-sales-conversations-with-story-2/)
- [Customer Case Studies: More Effective, Less Costly](https://www.compelling-cases.com/customer-case-studies-more-effective-loss-costly/)
- [Story Musings from the Depths of a Bad Cold](https://www.compelling-cases.com/story-musings-from-the-depths-of-a-bad-cold/)
- [Customer Videos 101: How to Score a Killer Sound Bite](https://www.compelling-cases.com/customer-videos-101-how-to-score-a-killer-sound-bite/)
- [An On-Ramp to Writing Better Case Studies](https://www.compelling-cases.com/an-on-ramp-to-writing-better-case-studies/)
- [Being a Successful Freelancer: 25 Things I Learned the Hard Way](https://www.compelling-cases.com/being-a-successful-freelancer-25-things-i-learned-the-hard-way/)
- [You Look Good When Your Customer Looks Good](https://www.compelling-cases.com/you-look-good-when-your-customer-looks-good/)
- [Calling ALL Customer Reference Programs - Become Relentlessly Efficient](https://www.compelling-cases.com/calling-all-customer-reference-programs-become-relentlessly-efficient/)
- [The Ugly Duckling of Case Studies - The "Not-for-Public-Use" Story](https://www.compelling-cases.com/the-ugly-duckling-of-case-studies-the-not-for-public-use-story/)
- [Survey Says...Customer's Voice Most Effective Content Marketing Tactic](https://www.compelling-cases.com/survey-says-customers-voice-most-effective-content-marketing-tactic/)
- [The Triathlon of Freelance Writing](https://www.compelling-cases.com/the-triathlon-of-freelance-writing/)
- [One Case Study Helps Land FIVE Major Customer Awards](https://www.compelling-cases.com/one-case-study-helps-net-five-major-customer-awards/)
- [How Customer Case Studies Drive Traffic to Company Sites](https://www.compelling-cases.com/how-customer-case-studies-drive-traffic-to-company-sites/)
- [Do Buyers Still Read Case Studies?](https://www.compelling-cases.com/do-buyers-still-read-case-studies/)
- [Why Some Buyers Don't Look at Case Studies](https://www.compelling-cases.com/free-the-case-studies/)
- [This Case Study Trend is HUGE](https://www.compelling-cases.com/this-case-study-trend-is-huge/)
- [Are You Prematurely Aging Your Case Studies?](https://www.compelling-cases.com/are-you-prematurely-aging-your-case-studies/)
- [The Risk of Stripping Down Customer Case Studies](https://www.compelling-cases.com/risk-stripping-customer-case-studies/)
- [Arm Your Sales Team with Customer Success Slides](https://www.compelling-cases.com/arm-your-sales-team-with-customer-success-slides/)
- [Why You Should Never Interview Your Own Customers](https://www.compelling-cases.com/why-you-should-never-interview-your-own-customers/)
- [Dear Vendor: You're Not Helping Me Buy from You](https://www.compelling-cases.com/dear-vendor-youre-not-helping-me-buy-from-you/)
- [Are You Leaving the Icing off Customer Case Studies?](https://www.compelling-cases.com/are-you-leaving-the-icing-off-customer-case-studies/)
- [The Small, Big-Impact Piece Missing from Case Studies](https://www.compelling-cases.com/the-small-big-impact-piece-missing-from-case-studies/)

## Pages

- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Home](https://www.compelling-cases.com/) - Leading expert on customer case studies, Casey Hibbard serves as a copywriter, consultant and trainer in creating case studies that compel and sell.
- [Customer-Story Services](https://www.compelling-cases.com/services/)
- [Portfolio](https://www.compelling-cases.com/services/case-study-examples/)
- [Stories That Sell - Fresh Tips for Capturing Customer Proof](https://www.compelling-cases.com/stories-that-sell-fresh-tips-for-capturing-customer-proof/)
- [Tip of the Month](https://www.compelling-cases.com/tip-of-the-month/)
- [Privacy/Terms](https://www.compelling-cases.com/privacy-terms/)
- [How We Use AI in Customer Storytelling](https://www.compelling-cases.com/how-we-use-ai-in-customer-storytelling/)
- [About Casey Hibbard](https://www.compelling-cases.com/about/)
- [Case Study Process](https://www.compelling-cases.com/services/case-study-process/)
- [Terms of Use for Courses](https://www.compelling-cases.com/terms-of-use-for-course-offerings/)
- [Contact](https://www.compelling-cases.com/contact/)
- [Mad Skills Group Coaching Home Page](https://www.compelling-cases.com/mad-skills-group-coaching-home-page/)
- [My Account](https://www.compelling-cases.com/my-account/)
- [The Book: Stories that Sell](https://www.compelling-cases.com/about/the-book-stories-that-sell/)
- [Checkout](https://www.compelling-cases.com/checkout/)
- [Books/E-Books](https://www.compelling-cases.com/learn/books/)
- [What Clients Say About Casey Hibbard](https://www.compelling-cases.com/about/what-clients-say/)
- [Purchase Confirmation](https://www.compelling-cases.com/checkout/purchase-confirmation/)
- [Transaction Failed](https://www.compelling-cases.com/checkout/transaction-failed/)
- [Purchase History](https://www.compelling-cases.com/checkout/purchase-history/)
- [Site Map](https://www.compelling-cases.com/site-map/)

## Downloads

- [The Case Study Copywriter's Crash Course](https://www.compelling-cases.com/downloads/the-case-study-writers-mad-skills-crash-course/)
- [Stories that Sell](https://www.compelling-cases.com/downloads/stories-that-sell/)
- [Mad Skills LIVE - 3 Months of Group Coaching for Mad Skills Alums](https://www.compelling-cases.com/downloads/mad-skills-live-3-months-of-group-coaching/)
- [The Case Study Writer's Mad Skills Crash Course LIVE 2019](https://www.compelling-cases.com/downloads/the-case-study-writers-mad-skills-crash-course-live-2019/)
- [9 Insider Tips from 10 Years Crafting Customer Stories](https://www.compelling-cases.com/downloads/9-insider-tips-from-10-years-crafting-customer-stories/)
- [Writing a Compelling Customer Story – Start to Finish](https://www.compelling-cases.com/downloads/writing-a-compelling-customer-story-start-to-finish/)
- [The 10 Biggest Mistakes Case Study Writers Make](https://www.compelling-cases.com/downloads/the-10-biggest-mistakes-case-study-writers-make/)
- [6 Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories that Sell](https://www.compelling-cases.com/downloads/6-traits-of-case-studies-that-compel-and-sell-how-writers-can-deliver-stories-that-sell/)
- [The Marketer's Toolbox Bonus](https://www.compelling-cases.com/downloads/the-marketers-toolbox-bonus/)
- [The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course](https://www.compelling-cases.com/downloads/the-customer-wont-sign-off-and-other-pitfalls-the-case-study-managers-crash-course/)
- [Making Your Customer Success Stories Work for You](https://www.compelling-cases.com/downloads/making-your-customer-success-stories-work-for-you/)

## Case Studies

- [DataRobot: Full Customer Story Packet](https://www.compelling-cases.com/case-study/datarobot-full-customer-story-packet/)
- [Health Nonprofit Boosts Bandwidth by 5X without Increasing Cost](https://www.compelling-cases.com/case-study/health-nonprofit-boosts-bandwidth-by-5x-without-increasing-cost/)
- [Protecting Critical Patient-Care Data at Baptist Health, from Restores to Ransomware](https://www.compelling-cases.com/case-study/protecting-critical-patient-care-data-at-baptist-health-from-restores-to-ransomware/)
- [Florida International University Triples Graduation Rates by Aiding At-Risk Students](https://www.compelling-cases.com/case-study/florida-international-university-triples-graduation-rates-by-aiding-at-risk-students/)
- [A Web of Protection: Sony Strengthens Cyber Resilience for 80% Less TCO](https://www.compelling-cases.com/case-study/a-web-of-protection-sony-strengthens-cyber-resilience-for-80-less-tco/)
- [Instant Alerts Protected Lives for Walgreens](https://www.compelling-cases.com/case-study/instant-alerts-protected-lives-for-walgreens/)
- [Innovation Drives Injury Prevention, Employee Health at Harley-Davidson](https://www.compelling-cases.com/case-study/innovation-drives-injury-prevention-employee-health-at-harley-davidson/)
- [Ocean Spray Captures $2M in Incremental Savings Each Year](https://www.compelling-cases.com/case-study/ocean-spray-captures-2m-in-incremental-savings-each-year/)
- [Grace Bay Resorts Cuts Phone Costs by 75-85%](https://www.compelling-cases.com/case-study/grace-bay-resorts-cuts-phone-costs-by-75-85/)

## E-tips

- [Uncover More Case Study Clients: Look for B2B Prospects](https://www.compelling-cases.com/tip-of-the-month/uncover-more-case-study-clients-look-for-b2b-prospects/)
- [Your Checklist for More Fruitful Case Study Interviews](https://www.compelling-cases.com/tip-of-the-month/your-checklist-for-better-case-study-interviews-in-2017/)
- [The Businesses that Will Need ‘Save-the-Day’ Case Studies](https://www.compelling-cases.com/tip-of-the-month/save-the-day-case-studies/)
- [A Hook-the-Reader Formula for Case Study Headlines](https://www.compelling-cases.com/tip-of-the-month/a-hook-the-reader-formula-for-case-study-headlines/)
- [The Top 5 Opportunities for Case Study Writers in 2018](https://www.compelling-cases.com/tip-of-the-month/the-top-5-opportunities-for-case-study-writers-in-2018/)
- [Do We Even Need Case Study Design Anymore?](https://www.compelling-cases.com/tip-of-the-month/do-we-even-need-case-study-design-anymore/)
- [5 Tips from 20 Years of Writing Case Studies](https://www.compelling-cases.com/tip-of-the-month/5-tips-from-20-years-of-writing-case-studies/)
- [3 Ways to Spotlight Parts of a Case Study](https://www.compelling-cases.com/tip-of-the-month/3-ways-to-spotlight-parts-of-a-case-study/)
- [3 Out of 4 B2B Companies Rely on Case Studies](https://www.compelling-cases.com/tip-of-the-month/3-out-of-4-b2b-companies-rely-on-case-studies/)
- [3 Questions to Capture Customer Emotions](https://www.compelling-cases.com/tip-of-the-month/3-questions-to-capture-customer-emotions/)
- [The Sales-Ready Customer Examples Reps Need](https://www.compelling-cases.com/tip-of-the-month/the-sales-ready-customer-examples-reps-need/) - Customer examples are powerful influences in the sales process. Gone are the days of arming reps with just a long-form case study.
- [The Tool I Use for (Nearly) Every Case Study](https://www.compelling-cases.com/tip-of-the-month/the-tool-i-use-for-nearly-every-case-study/) - A Google search just might turn up more background info to make a richer customer case study
- [My “Chunking” Trick for Busting through Writer’s Block](https://www.compelling-cases.com/tip-of-the-month/my-chunking-trick-for-busting-through-writers-block/) - With “chunking,” I organize all the nuggets of information from a case study interview into logical groups
- [Case Studies 2.0: Borrowing Big-Screen Storytelling Skills](https://www.compelling-cases.com/tip-of-the-month/case-studies-2-0-borrowing-big-screen-storytelling-skills/) - What does that look like in actual case studies, especially where you’re featuring businesses? It’s all about the people at the heart of the story, even in business-to-business case studies.
- [The #1 Faux Pas in the Customer Case Study](https://www.compelling-cases.com/tip-of-the-month/the-1-faux-pas-in-the-customer-case-study/)
- [Why That Glowing Customer Testimonial Just Isn't Enough](https://www.compelling-cases.com/tip-of-the-month/why-that-glowing-customer-testimonial-just-isnt-enough/)
- [The Art of the Customer-Success Social Post](https://www.compelling-cases.com/tip-of-the-month/the-art-of-the-customer-success-social-post/)
- [Are Anonymous Case Studies Worth the Time – and Money?](https://www.compelling-cases.com/tip-of-the-month/are-anonymous-case-studies-worth-the-time-and-money/)
- [25 Different Ways to Use Your Customer Case Studies](https://www.compelling-cases.com/tip-of-the-month/25-different-ways-to-use-your-customer-case-studies/)
- [3 Ways to Get Nervous Prospects Off the Fence](https://www.compelling-cases.com/tip-of-the-month/3-ways-to-get-nervous-prospects-off-the-fence/)
- [Customer Stories – When Video, When Written?](https://www.compelling-cases.com/tip-of-the-month/customer-stories-when-video-when-written/)
- [Debunking the Lead Gen Myth: 40% Conversion Rate Using Case Studies for Lead Gen](https://www.compelling-cases.com/tip-of-the-month/debunking-the-lead-gen-myth-40-conversion-rate-using-case-studies-for-lead-gen/)
- [Getting Short-Listed and Winning Work: Include Case Studies in Every Proposal](https://www.compelling-cases.com/tip-of-the-month/getting-short-listed-and-winning-work-include-case-studies-in-every-proposal/)
- [Help Nonprofits Sell Better with Stories](https://www.compelling-cases.com/tip-of-the-month/help-nonprofits-sell-better-with-stories/)
- [What Types of Companies Need Case Study Writers?](https://www.compelling-cases.com/tip-of-the-month/what-types-of-companies-need-case-study-writers/)
- [A Winning Strategy for Landing Big-Name Customer Stories](https://www.compelling-cases.com/tip-of-the-month/a-winning-strategy-for-landing-big-name-customer-stories/)
- [‘Strangers with Experience’ Trump Your Own Marketing](https://www.compelling-cases.com/tip-of-the-month/strangers-with-experience-trump-your-own-marketing/)
- [7 Customer Motivators That Don’t Include Discounts!](https://www.compelling-cases.com/tip-of-the-month/7-customer-motivators-that-dont-include-discounts/)
- [Got a Hot Customer Story for the Media? Plan your Pitching Approach](https://www.compelling-cases.com/tip-of-the-month/got-a-hot-customer-story-for-the-media-plan-your-pitching-approach/)
- [Never a Better Time for ROI: A Primer on Getting the Numbers You Need](https://www.compelling-cases.com/tip-of-the-month/never-a-better-time-for-roi-a-primer-on-getting-the-numbers-you-need/)
- [Case Study Writing Tip #4: Don’t “Wing” Customer Interviews](https://www.compelling-cases.com/tip-of-the-month/case-study-writing-tip-4-dont-wing-customer-interviews/)
- [6 Ways to Maximize Your Investment in Customer Stories](https://www.compelling-cases.com/tip-of-the-month/6-ways-to-maximize-your-investment-in-customer-stories/)
- [Optimizing Success Stories for Search Engines](https://www.compelling-cases.com/tip-of-the-month/optimizing-success-stories-for-search-engines/)
- [What’s in Your Success-Story Pitch Package?](https://www.compelling-cases.com/tip-of-the-month/whats-in-your-success-story-pitch-package/)
- [A Story Makes Your Message ‘Stick’](https://www.compelling-cases.com/tip-of-the-month/a-story-makes-your-message-stick/)
- [Timing Your Customer Case Studies—Capture the most emotion and detail early in the customer relationship](https://www.compelling-cases.com/tip-of-the-month/timing-your-customer-case-studies-capture-the-most-emotion-and-detail-early-in-the-customer-relationship/)
- [Opportunities Missed! – Between Gap in Case Study Use and High Rate of Effectiveness](https://www.compelling-cases.com/tip-of-the-month/opportunities-missed-between-gap-in-case-study-use-and-high-rate-of-effectiveness/)
- [Study Reveals Business Technology Buyers’ Need for Content](https://www.compelling-cases.com/tip-of-the-month/study-reveals-business-technology-buyers-need-for-content/)
- [What’s Your Thank-You Protocol?](https://www.compelling-cases.com/tip-of-the-month/whats-your-thank-you-protocol/)
- [Incenting Sales Reps to Share References](https://www.compelling-cases.com/tip-of-the-month/incenting-sales-reps-to-share-references/)
- [The #1 Thing Customers Want in Exchange for Reference Participation](https://www.compelling-cases.com/tip-of-the-month/the-1-thing-customers-want-in-exchange-for-reference-participation/)
- [Boost Loyalty, References with Customer Communities](https://www.compelling-cases.com/tip-of-the-month/boost-loyalty-references-with-customer-communities/)
- [Is Timing Everything when it Comes to Success Stories?](https://www.compelling-cases.com/tip-of-the-month/is-timing-everything-when-it-comes-to-success-stories/)
- [Should You Ask for Stories in the Initial Sales Contract?](https://www.compelling-cases.com/tip-of-the-month/should-you-ask-for-stories-in-the-initial-sales-contract/)
- [Evangelize Sales Best Practices with Internal Sales Success Stories](https://www.compelling-cases.com/tip-of-the-month/evangelize-sales-best-practices-with-internal-sales-success-stories/)
- [Educate Your Sales Team with Sales Case Studies](https://www.compelling-cases.com/tip-of-the-month/educate-your-sales-team-with-sales-case-studies/)
- [Reach Your Reseller Audience](https://www.compelling-cases.com/tip-of-the-month/reach-your-reseller-audience/)
- [The Nuances of Marketing to IT Pros](https://www.compelling-cases.com/tip-of-the-month/the-nuances-of-marketing-to-it-pros/)
- [Make Your Case in the Face of Sales Objections](https://www.compelling-cases.com/tip-of-the-month/make-your-case-in-the-face-of-sales-objections/)
- [Trouble Getting Customer Buy-in?](https://www.compelling-cases.com/tip-of-the-month/trouble-getting-customer-buy-in/)
- [Repurpose Success Stories for Contributed Articles](https://www.compelling-cases.com/tip-of-the-month/repurpose-success-stories-for-contributed-articles/)
- [Selling Deeper into Existing Accounts](https://www.compelling-cases.com/tip-of-the-month/selling-deeper-into-existing-accounts/)
- [Enhance Sales Reps’ Cooperation in Securing Customer Stories](https://www.compelling-cases.com/tip-of-the-month/enhance-sales-reps-cooperation-in-securing-customer-stories/)
- [When Securing Customer Buy-in, It Matters Who Asks](https://www.compelling-cases.com/tip-of-the-month/when-securing-customer-buy-in-it-matters-who-asks/)
- [Make it Simple for Prospects: Keep Case Studies with Product and Services Information on Your Corporate Site](https://www.compelling-cases.com/tip-of-the-month/make-it-simple-for-prospects-keep-case-studies-with-product-and-services-information-on-your-corporate-site/)
- [A Don’t-Miss Step: Formally Thank Featured Customers](https://www.compelling-cases.com/tip-of-the-month/a-dont-miss-step-formally-thank-featured-customers/)
- [Biggest Names Not Always the Best, When Choosing Customers to Feature](https://www.compelling-cases.com/tip-of-the-month/biggest-names-not-always-the-best-when-choosing-customers-to-feature/)

## Clients

- [100 Case Study Projects, and Counting](https://www.compelling-cases.com/client/100-case-study-projects-and-counting/)
- [Case Studies for Demand-Gen at a Billion-Dollar Company](https://www.compelling-cases.com/client/case-studies-for-demand-gen-at-a-billion-dollar-company/)
- [Case Studies for Demand-Gen at a Billion-Dollar Company](https://www.compelling-cases.com/client/case-studies-for-demand-gen-at-a-billion-dollar-company/)
- [AWAI Makes Its Case – with 3 Dozen Case Studies and Counting](https://www.compelling-cases.com/client/awai-makes-its-case-with-3-dozen-case-studies-and-counting/)
- [From Lead Gen to Up-Sells, Case Studies Influence across the Sales Cycle](https://www.compelling-cases.com/client/parature/)

## Courses

- [9 Insider Tips from 10 Years Crafting Customer Stories](https://www.compelling-cases.com/course/9-insider-tips-from-10-years-crafting-customer-stories/)
- [The Case Study Copywriter’s Crash Course](https://www.compelling-cases.com/course/the-case-study-writers-mad-skills-crash-course/)

## Books

- [Stories that Sell](https://www.compelling-cases.com/book/stories-that-sell/)
- [The 10 Biggest Mistakes Case Study Writers Make](https://www.compelling-cases.com/book/the-10-biggest-mistakes-case-study-writers-make/)

## Categories

- [Case studies in the sales process](https://www.compelling-cases.com/category/case-studies-in-the-sales-process/)
- [Customer permission for case studies](https://www.compelling-cases.com/category/customer-permission-for-case-studies/)
- [Leveraging Customer Stories](https://www.compelling-cases.com/category/leveraging-customer-stories/)
- [Using Customer Stories](https://www.compelling-cases.com/category/using-customer-stories/)
- [Value of Customer Stories](https://www.compelling-cases.com/category/value-of-customer-stories/)
- [Case study writing](https://www.compelling-cases.com/category/case-study-writing-writing-customer-stories/)
- [Writing Customer Stories](https://www.compelling-cases.com/category/writing-customer-stories/)
- [Managing the Process with Customers](https://www.compelling-cases.com/category/managing-the-process-with-customers/)
- [Resources](https://www.compelling-cases.com/category/resources/)
- [customer case studies](https://www.compelling-cases.com/category/customer-case-studies/)
- [Customer success stories](https://www.compelling-cases.com/category/customer-success-stories-2/)
- [Using case studies in social media](https://www.compelling-cases.com/category/using-case-studies-in-social-media/)
- [Customer stories in advertising](https://www.compelling-cases.com/category/customer-stories-in-advertising/)
- [Case study design](https://www.compelling-cases.com/category/case-study-design/)
- [Storytelling for Nonprofits](https://www.compelling-cases.com/category/storytelling-for-nonprofits/)
- [customer stories in PR](https://www.compelling-cases.com/category/customer-stories-in-pr/)
- [Video testimonials](https://www.compelling-cases.com/category/video-testimonials/)
- [Books](https://www.compelling-cases.com/category/books/)
- [Stories That Sell book](https://www.compelling-cases.com/category/stories-that-sell-book/)
- [Interviewing](https://www.compelling-cases.com/category/interviewing/)
- [Organizing success stories online](https://www.compelling-cases.com/category/organizing-success-stories-online/)
- [Customer reference management](https://www.compelling-cases.com/category/customer-reference-management/)
- [customer testimonials](https://www.compelling-cases.com/category/customer-testimonials/)
- [B2B marketing](https://www.compelling-cases.com/category/b2b-marketing/)
- [Freelance writing](https://www.compelling-cases.com/category/freelance-writing-2/)
- [customer advocacy](https://www.compelling-cases.com/category/customer-advocacy/)
- [business storytelling](https://www.compelling-cases.com/category/business-storytelling/)
- [Testimonials](https://www.compelling-cases.com/category/testimonials/)

## Tags

- [using customer stories verbally](https://www.compelling-cases.com/tag/using-customer-stories-verbally/)
- [using customer success stories in sales](https://www.compelling-cases.com/tag/using-customer-success-stories-in-sales/)
- [case studies on your website](https://www.compelling-cases.com/tag/case-studies-on-your-website/)
- [customer case studies on homepage](https://www.compelling-cases.com/tag/customer-case-studies-on-homepage/)
- [customer success stories](https://www.compelling-cases.com/tag/customer-success-stories/)
- [customer case studies](https://www.compelling-cases.com/tag/customer-case-studies/)
- [using case studies in sales](https://www.compelling-cases.com/tag/using-case-studies-in-sales/)
- [case studies with partners and resellers](https://www.compelling-cases.com/tag/case-studies-with-partners-and-resellers/)
- [include partners resellers integrators in case studies](https://www.compelling-cases.com/tag/include-partners-resellers-integrators-in-case-studies/)
- [case study permission](https://www.compelling-cases.com/tag/case-study-permission/)
- [convincing customers to do a case study](https://www.compelling-cases.com/tag/convincing-customers-to-do-a-case-study/)
- [anonymous case study](https://www.compelling-cases.com/tag/anonymous-case-study/)
- [unnamed case study](https://www.compelling-cases.com/tag/unnamed-case-study/)
- [expected results in case studies](https://www.compelling-cases.com/tag/expected-results-in-case-studies/)
- [writing a case study before results](https://www.compelling-cases.com/tag/writing-a-case-study-before-results/)
- [case study approval](https://www.compelling-cases.com/tag/case-study-approval/)
- [get a case study approved](https://www.compelling-cases.com/tag/get-a-case-study-approved/)
- [social media](https://www.compelling-cases.com/tag/social-media/)
- [getting customers to agree to a case study](https://www.compelling-cases.com/tag/getting-customers-to-agree-to-a-case-study/)
- [two versions of a case study](https://www.compelling-cases.com/tag/two-versions-of-a-case-study/)
- [when to feature a customer in a case study](https://www.compelling-cases.com/tag/when-to-feature-a-customer-in-a-case-study/)
- [kiva.org](https://www.compelling-cases.com/tag/kiva-org/)
- [stories in nonprofits](https://www.compelling-cases.com/tag/stories-in-nonprofits/)
- [customer stories](https://www.compelling-cases.com/tag/customer-stories/)
- [press release](https://www.compelling-cases.com/tag/press-release/)
- [naming competitors](https://www.compelling-cases.com/tag/naming-competitors/)
- [case studies](https://www.compelling-cases.com/tag/case-studies/)
- [live customer references](https://www.compelling-cases.com/tag/live-customer-references/)
- [naming competitors in case studies](https://www.compelling-cases.com/tag/naming-competitors-in-case-studies/)
- [media](https://www.compelling-cases.com/tag/media/)
- [public relations](https://www.compelling-cases.com/tag/public-relations/)
- [Video testimonials](https://www.compelling-cases.com/tag/video-testimonials/)
- [permission](https://www.compelling-cases.com/tag/permission/)
- [storytelling](https://www.compelling-cases.com/tag/storytelling/)
- [success stories](https://www.compelling-cases.com/tag/success-stories/)
- [book on case studies](https://www.compelling-cases.com/tag/book-on-case-studies/)
- [Stories That Sell book](https://www.compelling-cases.com/tag/stories-that-sell-book/)
- [business dictionary](https://www.compelling-cases.com/tag/business-dictionary/)
- [ads with real customers](https://www.compelling-cases.com/tag/ads-with-real-customers/)
- [Geico](https://www.compelling-cases.com/tag/geico/)
- [case study](https://www.compelling-cases.com/tag/case-study/)
- [feature-story format](https://www.compelling-cases.com/tag/feature-story-format/)
- [USA.NET](https://www.compelling-cases.com/tag/usa-net/)
- [sidebar summary](https://www.compelling-cases.com/tag/sidebar-summary/)
- [Interviewing](https://www.compelling-cases.com/tag/interviewing/)
- [recording](https://www.compelling-cases.com/tag/recording/)
- [Storytelling for Nonprofits](https://www.compelling-cases.com/tag/storytelling-for-nonprofits/)
- [success story writing](https://www.compelling-cases.com/tag/success-story-writing/)
- [writing a case study](https://www.compelling-cases.com/tag/writing-a-case-study/)
- [sage 360](https://www.compelling-cases.com/tag/sage-360/)
- [Sage software](https://www.compelling-cases.com/tag/sage-software/)
- [customer permission](https://www.compelling-cases.com/tag/customer-permission/)
- [get customers to agree to case study](https://www.compelling-cases.com/tag/get-customers-to-agree-to-case-study/)
- [managing customer case studies](https://www.compelling-cases.com/tag/managing-customer-case-studies/)
- [Cincom](https://www.compelling-cases.com/tag/cincom/)
- [storytelling in business](https://www.compelling-cases.com/tag/storytelling-in-business/)
- [case study writing](https://www.compelling-cases.com/tag/case-study-writing/)
- [Google](https://www.compelling-cases.com/tag/google/)
- [search engines](https://www.compelling-cases.com/tag/search-engines/)
- [how IT buyers buy](https://www.compelling-cases.com/tag/how-it-buyers-buy/)
- [IT purchase](https://www.compelling-cases.com/tag/it-purchase/)
- [how to write a case study](https://www.compelling-cases.com/tag/how-to-write-a-case-study/)
- [case study interviewing](https://www.compelling-cases.com/tag/case-study-interviewing/)
- [case study interview questions](https://www.compelling-cases.com/tag/case-study-interview-questions/)
- [customer success story](https://www.compelling-cases.com/tag/customer-success-story/)
- [timing of a case study](https://www.compelling-cases.com/tag/timing-of-a-case-study/)
- [writing case studies](https://www.compelling-cases.com/tag/writing-case-studies/)
- [writing compelling case studies](https://www.compelling-cases.com/tag/writing-compelling-case-studies/)
- [book award](https://www.compelling-cases.com/tag/book-award/)
- [stories that sell](https://www.compelling-cases.com/tag/stories-that-sell/)
- [MarketingProfs.com](https://www.compelling-cases.com/tag/marketingprofs-com/)
- [using customer case studies](https://www.compelling-cases.com/tag/using-customer-case-studies/)
- [managing case studies](https://www.compelling-cases.com/tag/managing-case-studies/)
- [social media success summit](https://www.compelling-cases.com/tag/social-media-success-summit/)
- [effective customer case study](https://www.compelling-cases.com/tag/effective-customer-case-study/)
- [measurable results in case studies](https://www.compelling-cases.com/tag/measurable-results-in-case-studies/)
- [ROI](https://www.compelling-cases.com/tag/roi/)
- [include dates in case studies](https://www.compelling-cases.com/tag/include-dates-in-case-studies/)
- [case studies for technology](https://www.compelling-cases.com/tag/case-studies-for-technology/)
- [technology marketing](https://www.compelling-cases.com/tag/technology-marketing/)
- [Britton Manasco](https://www.compelling-cases.com/tag/britton-manasco/)
- [LinkedIn Group](https://www.compelling-cases.com/tag/linkedin-group/)
- [success-story marketing](https://www.compelling-cases.com/tag/success-story-marketing/)
- [case study interview](https://www.compelling-cases.com/tag/case-study-interview/)
- [interviewing customers](https://www.compelling-cases.com/tag/interviewing-customers/)
- [how to manage case studies](https://www.compelling-cases.com/tag/how-to-manage-case-studies/)
- [webinar on case studies](https://www.compelling-cases.com/tag/webinar-on-case-studies/)
- [freelance writing tips](https://www.compelling-cases.com/tag/freelance-writing-tips/)
- [how to be a freelance writer](https://www.compelling-cases.com/tag/how-to-be-a-freelance-writer/)
- [make money as a freelance writer](https://www.compelling-cases.com/tag/make-money-as-a-freelance-writer/)
- [case study answers objections](https://www.compelling-cases.com/tag/case-study-answers-objections/)
- [how to use case studies](https://www.compelling-cases.com/tag/how-to-use-case-studies/)
- [build trust with customers](https://www.compelling-cases.com/tag/build-trust-with-customers/)
- [earn trust with customer success stories](https://www.compelling-cases.com/tag/earn-trust-with-customer-success-stories/)
- [trust in corporations](https://www.compelling-cases.com/tag/trust-in-corporations/)
- [copywriting summit](https://www.compelling-cases.com/tag/copywriting-summit/)
- [freelance writing seminar](https://www.compelling-cases.com/tag/freelance-writing-seminar/)
- [customer stories in PR](https://www.compelling-cases.com/tag/customer-stories-in-pr/)
- [customer story writing](https://www.compelling-cases.com/tag/customer-story-writing/)
- [video case studies](https://www.compelling-cases.com/tag/video-case-studies/)
- [video customer success stories](https://www.compelling-cases.com/tag/video-customer-success-stories/)
- [video customer testimonials](https://www.compelling-cases.com/tag/video-customer-testimonials/)
- [customer success stories in sales](https://www.compelling-cases.com/tag/customer-success-stories-in-sales/)
- [marketing and PR](https://www.compelling-cases.com/tag/marketing-and-pr/)
- [home page for case studies](https://www.compelling-cases.com/tag/home-page-for-case-studies/)
- [testimonial videos](https://www.compelling-cases.com/tag/testimonial-videos/)
- [case studies and success stories](https://www.compelling-cases.com/tag/case-studies-and-success-stories/)
- [customer pull quotes](https://www.compelling-cases.com/tag/customer-pull-quotes/)
- [customer sound bites](https://www.compelling-cases.com/tag/customer-sound-bites/)
- [customer testimonials](https://www.compelling-cases.com/tag/customer-testimonials/)
- [customer reference program](https://www.compelling-cases.com/tag/customer-reference-program/)
- [work with sales to get case studies](https://www.compelling-cases.com/tag/work-with-sales-to-get-case-studies/)
- [getting PR with customer case studies and success stories](https://www.compelling-cases.com/tag/getting-pr-with-customer-case-studies-and-success-stories/)
- [pitching case studies to the media](https://www.compelling-cases.com/tag/pitching-case-studies-to-the-media/)
- [using case studies in PR](https://www.compelling-cases.com/tag/using-case-studies-in-pr/)
- [marketing supporting sales](https://www.compelling-cases.com/tag/marketing-supporting-sales/)
- [slides for sales presentations](https://www.compelling-cases.com/tag/slides-for-sales-presentations/)
- [Customer reference management](https://www.compelling-cases.com/tag/customer-reference-management/)
- [reference management software](https://www.compelling-cases.com/tag/reference-management-software/)
- [Case study design](https://www.compelling-cases.com/tag/case-study-design/)
- [video customer case studies](https://www.compelling-cases.com/tag/video-customer-case-studies/)
- [video success stories](https://www.compelling-cases.com/tag/video-success-stories/)
- [freelance writing](https://www.compelling-cases.com/tag/freelance-writing/)
- [recruiting customers for case studies](https://www.compelling-cases.com/tag/recruiting-customers-for-case-studies/)
- [Twitter](https://www.compelling-cases.com/tag/twitter/)
- [case studies in B2B technology marketing](https://www.compelling-cases.com/tag/case-studies-in-b2b-technology-marketing/)
- [effectiveness of customer case study](https://www.compelling-cases.com/tag/effectiveness-of-customer-case-study/)
- [customer testimonial videos](https://www.compelling-cases.com/tag/customer-testimonial-videos/)
- [video customer stories](https://www.compelling-cases.com/tag/video-customer-stories/)
- [b2b technology marketing](https://www.compelling-cases.com/tag/b2b-technology-marketing/)
- [case study writer](https://www.compelling-cases.com/tag/case-study-writer/)
- [social media examiner](https://www.compelling-cases.com/tag/social-media-examiner/)
- [social media marketing](https://www.compelling-cases.com/tag/social-media-marketing/)
- [blog action day](https://www.compelling-cases.com/tag/blog-action-day/)
- [time to do a case study](https://www.compelling-cases.com/tag/time-to-do-a-case-study/)
- [matching audience](https://www.compelling-cases.com/tag/matching-audience/)
- [case study campaign](https://www.compelling-cases.com/tag/case-study-campaign/)
- [customer success stories campaign](https://www.compelling-cases.com/tag/customer-success-stories-campaign/)
- [customer stories in presentations](https://www.compelling-cases.com/tag/customer-stories-in-presentations/)
- [storytelling in presentations](https://www.compelling-cases.com/tag/storytelling-in-presentations/)
- [human element in case studies](https://www.compelling-cases.com/tag/human-element-in-case-studies/)
- [websites featuring customer case studies](https://www.compelling-cases.com/tag/websites-featuring-customer-case-studies/)
- [examples of great case studies](https://www.compelling-cases.com/tag/examples-of-great-case-studies/)
- [award-winning wordpress theme](https://www.compelling-cases.com/tag/award-winning-wordpress-theme/)
- [blog as content management system](https://www.compelling-cases.com/tag/blog-as-content-management-system/)
- [buyers link to content from social media](https://www.compelling-cases.com/tag/buyers-link-to-content-from-social-media/)
- [case studies linked in blogs](https://www.compelling-cases.com/tag/case-studies-linked-in-blogs/)
- [create value with case studies](https://www.compelling-cases.com/tag/create-value-with-case-studies/)
- [Michael Margolis Believe Me](https://www.compelling-cases.com/tag/michael-margolis-believe-me/)
- [FTC and case studies](https://www.compelling-cases.com/tag/ftc-and-case-studies/)
- [FTC guidelines testimonials](https://www.compelling-cases.com/tag/ftc-guidelines-testimonials/)
- [case study edits](https://www.compelling-cases.com/tag/case-study-edits/)
- [editing case studies](https://www.compelling-cases.com/tag/editing-case-studies/)
- [PR with customer case studies](https://www.compelling-cases.com/tag/pr-with-customer-case-studies/)
- [use customer case studies for awards](https://www.compelling-cases.com/tag/use-customer-case-studies-for-awards/)
- [case studies and social media](https://www.compelling-cases.com/tag/case-studies-and-social-media/)
- [require registration for case studies](https://www.compelling-cases.com/tag/require-registration-for-case-studies/)
- [Tweet your customer case studies](https://www.compelling-cases.com/tag/tweet-your-customer-case-studies/)
- [giveaway](https://www.compelling-cases.com/tag/giveaway/)
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