«return to clients100 Case Study Projects, and Counting


Compelling Cases ClientAcxiom


Client Industry

Data and services

Compelling Cases Services

  • A range of customer success assets: case studies, sales slides and award entries


  • More than 100 case studies created for Acxiom since 2008
  • Extensive knowledge of Acxiom’s products and services
  • A quick, turnkey process that minimizes time for the client and featured customers

In the competitive data and analytics industry, Acxiom – an $850 million annual company – sets itself apart by highlighting many of its customer successes. From the company’s web site to one-on-one sales conversations, sharing successes helps Acxiom demonstrate the impact of its solutions at many of the world’s leading organizations.

Since 2008, Acxiom has partnered with Compelling Cases to capture more than 100 customer stories in an engaging way. Narrative case studies tell the full story of each Acxiom customer engagement while sales slides summarize the story for easy inclusion in a sales presentation.

On every project, Casey Hibbard of Compelling Cases brings an in-depth knowledge of Acxiom products and services to elicit the optimal details and sound bites from clients.

“Casey does an outstanding job at making it a painless process for our teams without asking too much of their time,” says Chance Schanzlin, Senior Industry Marketing Manager, Acxiom. “She helps us make the process relatively turnkey and is a pleasure to work with – like another member of our team. Quick turnaround, ease of working together, and outstanding work are all values Compelling Cases delivers.”

Acxiom’s Best Practices in Customer Advocacy

Acxiom aims for named reference assets on its best customer engagements – but it’s not always easy. “The top challenge is getting the team to identify positive engagements with positive results,” Schanzlin says. “We struggle with finding clients willing to be named in the study and provide feedback.”

To increase customer participation, the company frequently nominates customers for relevant industry awards and assists customers in presenting at industry conferences. Customers value the recognition and the opportunity to share best practices with their peers. And along with those activities, Acxiom often captures a case study.

Read Acxiom case studies»
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About Acxiom

Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit www.acxiom.com.