Stories that Sell Blog
For years I’ve watched Salesforce break new ground with its customer stories. From design to storytelling to social media engagement, the CRM company seems to blaze the trail when it. . .
There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the. . .
In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87%. . .
I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Potential customers distrust nearly all marketing. Why? When promoting. . .
A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and. . .
When it comes to customer case studies, there is a worst-case scenario. You can spend a healthy sum and 1-2 days’ worth of work crafting a beautiful tale of a. . .
By some cruel twist of fate, I have a restricted diet. No dairy for me, and right now, no wheat. So I have to find alternatives, and often those alternatives. . .
At age 16, I walked into my small town’s local newspaper and asked if I could write for them. The owner had no staff writers, and she agreed to turn. . .
Last month, we did what we never expected: we bought a fixer-upper home – we, who can change a light bulb but do little else. Only a few square feet. . .
It’s been 15 years since I wrote my first case study. And year after year since then, I hear the same challenge from organizations as the main reason they don’t. . .
A few years ago, high on the belief in the power of customer success stories, I set out to create some of my own. I’d already created hundreds of case. . .
It’s 9 a.m. and your sales rep is preparing for a big meeting with a hot prospect in two hours. The rep is building a PowerPoint with all the key. . .
In my household, we’re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume.. . .
When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my. . .
During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. A story sets us in a time,. . .
“We have tons of happy customers. How do we decide which ones to feature in case studies?” When it comes to customer case studies – and business in general –. . .
There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that. . .
The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results.
It’s true. My eyesight isn’t as good as it used to be. But I must not be the only one who’s drawn to larger text. Case studies, and most marketing. . .
Locked Let’s suppose, for a moment, that you’re in the market for a new car. You probably don’t just get up in the morning, head to a dealership, drive one. . .