Stories that Sell Blog
Find Clients with AI»
In the many years I’ve been a freelancer, I’ve dedicated countless hours to identifying and researching promising prospects to grow my business. Like many of you, I’ve often wondered… Is. . .
How Much Can You Edit Customer Quotes?»
In journalism, a person’s direct quote is sacred. What’s said is said, and you don’t change a word. While customer case studies have many similarities to journalism, they’re not. It’s. . .
Who Actually Handles Case Study Design?»
By Casey Hibbard When it comes to customer case studies, most companies still create polished PDF versions for printing or emailing to prospects. But who handles this part of the. . .
Create Quotes That Stand Alone»
By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story.. . .
6 Ways to Make Over Your Case Studies in 2018»
Customer case studies and success stories are still among the most in-demand items in a sales rep’s toolkit. But to influence prospects, they have to be compelling and hard-hitting. How. . .
How to Extend the Reach of Live Customer Presentations»
A public-shared customer case study is the jewel in a marketer’s crown. No one says it better and more credibly than they do. It’s especially powerful when customers stand up. . .
Steal Hollywood Storytelling Techniques for Your Next Case Study»
A downed network or lagging sales may not be an evil dragon, but the threats your customer faces can feel just as frightening. Turns out, we can learn a few. . .
5 Effective Business Storytelling Techniques»
A guest post by Belle Belace It’s no wonder storytelling is one of today’s most powerful content marketing tools. It provokes emotions and creates a connection between companies and their. . .
Salesforce: Blazing the Trail of Customer-Story Innovation»
For years I’ve watched Salesforce break new ground with its customer stories. From design to storytelling to social media engagement, the CRM company seems to blaze the trail when it. . .
Bait Customers for More Compelling Storytelling»
There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the. . .
5 Tips for Tweeting Your Customer Case Studies»
In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87%. . .
7 Companies Boldly Leading with Customer Stories»
I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Potential customers distrust nearly all marketing. Why? When promoting. . .
The Small Marketer’s First Steps to a Customer Advocacy Effort»
A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and. . .
How to Cut Case Study Approval Times by 75%»
When it comes to customer case studies, there is a worst-case scenario. You can spend a healthy sum and 1-2 days’ worth of work crafting a beautiful tale of a. . .
Are You Leaving the Icing off Customer Case Studies?»
By some cruel twist of fate, I have a restricted diet. No dairy for me, and right now, no wheat. So I have to find alternatives, and often those alternatives. . .
The Small, Big-Impact Piece Missing from Case Studies»
At age 16, I walked into my small town’s local newspaper and asked if I could write for them. The owner had no staff writers, and she agreed to turn. . .
Dear Vendor: You’re Not Helping Me Buy from You»
Last month, we did what we never expected: we bought a fixer-upper home – we, who can change a light bulb but do little else. Only a few square feet. . .
Another Idea for Getting No-Go Customers off the Fence»
It’s been 15 years since I wrote my first case study. And year after year since then, I hear the same challenge from organizations as the main reason they don’t. . .
Why You Should Never Interview Your Own Customers»
A few years ago, high on the belief in the power of customer success stories, I set out to create some of my own. I’d already created hundreds of case. . .
Arm Your Sales Team with Customer Success Slides»
It’s 9 a.m. and your sales rep is preparing for a big meeting with a hot prospect in two hours. The rep is building a PowerPoint with all the key. . .
