How a Billion-Dollar Company Nurtures Leads with Case Studies

Stories increase engagement in email campaigns, social media at Zebra Technologies.

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Learn How to Write Compelling Customer Case Studies

Everything you need to know to interview, write and find clients

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Get Your Copy of "Stories That Sell," Plus Bonuses

Learn why case studies work, and how to interview, write and use these valuable marketing assets

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Case Studies a Top Draw on AWAI’s Web Site

3 dozen case studies make the case with prospects.

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How a Global Company Increases Customer References

Acxiom teams with Casey for 100+ case study projects.

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Casey HIbbard

Copywriter. Consultant. Trainer.

Customer Case Studies for B2B and Technology Companies

“YOU know you can deliver as promised, but to buy confidently, prospects need proof. That’s where case studies, and I, come in. I dig in to understand your business, elicit invaluable comments from your happy customers, deliver results-rich case studies, and manage projects across the finish line – making you look like a hero to your sales team.”

Learn More About Working With Casey»

Are you responsible for writing, managing or using customer case studies in your marketing campaigns? Check out Stories That Sell, the first book on creating, managing and leveraging customer case studies.

Find resources and case study courses designed to help you sharpen your skills and boost your income. Learn case study writing from a 20-year veteran in the popular Case Study Writer's Mad Skills Crash Course.