Leading business-to-business (B2B) and technology companies from around the nation and the world rely upon Casey Hibbard and her company—Compelling Cases Inc.—to prepare success stories and case studies that earn trust, land million-dollar sales deals, earn major PR in industry publications, and secure funding. Since 2001, Casey has written and managed more than 1,000 customer stories that have delivered powerful results for clients. Finding fresh, new ways to use the art and science of storytelling to help organizations earn mindshare and market share is her passion and commitment.
From her first case study for a software company in 2001, it was love at first write. Customer success stories and case studies have that element of seeking, finding and telling a true story in a way that engages the audience. And few things move someone to act as well as an engaging story.
Given today’s ever-changing media landscape, Casey now advocates for leveraging the voices of valued customers to build trust, influence, and sales. The author of the first book on creating, managing and leveraging customer stories, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset, and a champion for the cause of organizational storytelling, Casey has crafted compelling stories for dozens of companies, such as Avaya, Office Depot, Aruba-HPE, DataRobot, and Acxiom Corporation.
A National Geographic subscriber since the age of 11, Casey’s love of compelling stories has been the foundation of a career that includes working as a business reporter and marketer. Compelling Cases is the perfect vehicle to make a lasting contribution to the success of her clients and keep her love for storytelling front and center.