The Book: Stories that Sell

Stories that Sell

Shorten Your Sales Cycle, Open Doors to Bigger Accounts, Land Major Media Coverage
Get it all with a few good stories from your happiest customers!

More than 15 years ago, my phone rang.

On the other end was a software company with a new project—a case study on one of its satisfied customers.

Admittedly, as a corporate freelance writer, I’d never heard of case studies—let alone knew how to approach one.

I searched the web, looked in bookstores, and asked around. Yet I couldn’t find any information on the “whys” or “hows” of customer case studies.

I forged ahead on that project anyway, learning as I went, and in the process discovered a love for storytelling.

Over the past 15 years, that one project has led to hundreds more for dozens of companies.

A lot has changed since that day

  • From Fortune 500 companies to solopreneurs to nonprofits, organizations are seeing the power of a few good stories from their happiest customers
  • Customer stories are now a staple of companies looking to differentiate themselves in an ever-more-competitive climate
  • Over the past 10 years, the public has come to trust “strangers with experience” over nearly every other source of information

Finally, the first book on Success-Story Marketing™

Most significantly, I’ve learned—literally—a book’s-worth of knowledge about creating, managing and using customer stories.

I set to work putting down all my battle-tested experience with customer stories.

PLUS, I interviewed dozens of companies and industry experts about their best practices and insight on case studies and success stories.

Now, all that information is available in a single resource:

Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Stories That Sell introduces a proven process for creating and using customer stories.

Learn how to:

  • Uncover your most satisfied, successful customers—and get them to say “yes!” to sharing their stories publicly
  • Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories
  • Conduct interviews that bring out details most important to your potential customers—increased sales, employee retention, website traffic, and more
  • Use customer stories to achieve your sales, marketing and PR goals faster
  • Apply storytelling techniques that attract buyers and move them to act
  • Avoid common roadblocks that can derail a customer story
  • Repurpose a single success story in dozens of different ways

Buy on this site for bonus items

Buy Stories That Sell here and get two e-book bonuses:

The Marketer’s Toolkit – PDF companion to Stories That Sell with resources to help marketers, business owners, and others managing customer stories.
   And
The Writer’s Toolkit – PDF companion to Stories That Sell with a wealth of resources to help case study writers.

Don’t just take my word for it

If I’ve learned anything, it’s that others say it much better than I can.

Writers, marketing managers and business owners have weighed in on Stories That Sell, and the response has been overwhelmingly positive.

Here’s what a few marketing leaders have to say…

“How do you feel when someone says: ‘I want tell you about my product?’ Ready to run away in horror, right? What about when someone says ‘Let me tell you a story?’ Now that’s interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling.”
David Meerman Scott
Bestselling author of The New Rules of Marketing and PR
www.davidmeermanscott.com

“People are often bored or put off by facts, but they never tire of hearing stories. That’s why selling with stories is so effective and that’s why this book tells a crucial truth to salespeople.”
Jay Conrad Levinson
The Father of Guerrilla Marketing; Author, Guerrilla Marketing series of books
www.gmarketing.com

“In the age of The Jaded Customer, companies that can speak to prospects credibly and authentically will thrive. In this timely, engaging and comprehensive book—and new “standard” on the subject—case-study maven Casey Hibbard hasn’t held back a single how-to detail for turning satisfied customers’ stories into a company’s most powerful selling tool. Perfect for both companies seeking a competitive edge in the marketplace and writers looking to expand their professional offering.”
Peter Bowerman
Author, The Well-Fed Writer titles
www.wellfedwriter.com

“A book-length tutorial on marketing with case studies and other customer success stories has been long overdue. Casey Hibbard’s Stories That Sell fills that gap admirably.”
Bob Bly
Author, The Copywriter’s Handbook
www.bly.com

“For decades, marketing has professed the power of the testimonial. It makes perfect sense. Word of mouth buzz has always been more potent than paid advertising. So why not amplify the power of a single customer’s experience by sharing their compelling story? As is true of many things—easy to say, difficult to actually do well. That’s where Casey Hibbard’s book Stories that Sell comes in. It’s like a crash course on how to capture and share your customer stories in a way that evokes trust and inspires buying action.
Don’t write another testimonial until you’ve read this book!”
Drew McLellan
Top Dog, McLellan Marketing Group
www.DrewsMarketingMinute.com

“If your business sells costly or complex products or services, you must read this book. Hibbard unveils the secrets to producing compelling success stories and case studies that will grow your business. The chapter on securing permission from your best customers contains a gold mine of ideas. This landmark book will become a standard reference guide for businesses and writers.”
Michael A. Stelzner
Author, Writing White Papers: How to Capture Readers and Keep Them Engaged
www.writingwhitepapers.com

“Using real customer scenarios with tangible business results is the best way to capture the attention of busy decision makers. This fine book shows you how to craft these riveting stories that move prospects to take action. Get it!”
Jill Konrath
Author, Selling to Big Companies
CEO, SellingtoBigCompanies.com

“Storytelling is the best way to attract prospects who increasingly rely on what they hear to decide what they buy. Casey Hibbard has written an excellent, practical guide to identifying and deploying powerful stories that will persuade and sell.”
Lynn Upshaw
Author, Truth: The New Rules of Marketing in a Skeptical World
www.upshawmarketing.com

“If you’re selling products or services in the B2B space, you’ll want to read Stories That Sell. Casey Hibbard and the companies featured generously share practical advice and real-world examples. You’ll learn everything you need to know to create or improve a success story/case study program for your organization. Insights on successfully using customer stories from sales guru Jill Konrath are a huge added bonus.”
Mary Flaherty
Manager, Research and Content Development
www.RainToday.com

“Casey, your book and group has been invaluable over the last year when we focused on collecting customer stories and making them into various assets. I refer to it on an almost daily basis. Everyone who works with customers and shared their stories should have this book and follow you! Thank you!”
Susan Domagalski
Senior Manager, Customer Loyalty at ServiceMax

“Cutting through the commercial clutter has never been tougher. That’s why you must buy this book. It has the secret to blazing a trail through the marketing morass: Stories from the only people we believe anymore—real customers who remind us of ourselves.”
Katya Andresen
Author, Robin Hood Marketing and nonprofitmarketingblog.com
COO, Network for Good

“Casey has compiled an impressively comprehensive, step-by-step approach to developing a professional success-story program. There’s more to it than you think; Casey’s book is an excellent planning and execution tool for such a program. She’s particularly strong in keeping your eye on the ball: developing customer stories that will have an impact on sales.”
Bill Lee
President, Customer Reference Forum
www.customerreferenceforum.com

Buy from here today and get your two bonus ebooks, only available here.

Want to save a little?
Order a mildly damaged copy of the printed version of Stories That Sell for $10. Might be slight imperfections on the cover, or marring on the spine or edges. Signed by author! (Also free shipping.)