The first book on capturing and using customer stories to grow your business or cause, "Stories That Sell" introduces a proven process for leveraging current successes into new sales. Learn best practices from author Casey Hibbard, leading expert on creating and managing customer stories.
Today, buyers are more cautious and skeptical about the products and services. They need more proof and validation than ever before, and customer success stories give them the credibility, education and validation they need. Learn how to produce case studies and success stories that produce results.