The first book on capturing and using customer stories to grow your business or cause, "Stories That Sell" introduces a proven process for leveraging current successes into new sales. Learn best practices from author Casey Hibbard, leading expert on creating and managing customer stories.
Free E-Book: Making Your Customer Success Stories Work for You: A Roadmap for Marketing and PR Managers»
Do your case studies meet your marketing, sales and PR needs? Take a strategic approach to planning and using case studies. This handbook serves to guide marketing and PR managers on how to approach case studies strategically.
Today, buyers are more cautious and skeptical about the products and services. They need more proof and validation than ever before, and customer success stories give them the credibility, education and validation they need. Learn how to produce case studies and success stories that produce results.