One of the biggest questions I get from writers is, where is the case study work? Where do writers look for clients who need case studies? Nearly every organization can. . .
June 2016 Top 10 retailer. Large manufacturing company. Global consulting firm. Fortune 50 company. Major financial services company. They’re some of the world’s largest and best-known business names, but they’re. . .
If you heard that a certain type of fox is endangered, would you be moved to act? How about if you heard that a mama fox was trying to keep. . .
It’s clear that customer case studies and success stories are integral to the sales process. But how many organizations actually use them in every proposal?
Conventional wisdom says that case studies are best kept in the mid to later stages of the buying cycle, once the prospect is pulled in and ready to evaluate a solution further.
Satisfied customers are suddenly the stars of countless videos all over corporate web sites and YouTube.com. That has a lot of businesses asking, should we be doing video, written or both?
I’m trying to make a decision. I keep getting emails from a company with an attractive offer. They say that the marketing service they offer will help me grow my business. But everyone says that.
Here are the top 25 ways you can use case studies or success stories—or summaries of them—to establish or reinforce credibility, educate audiences, and validate products, services and organizations.
I’m a big proponent of what I call “win-win storytelling” in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured customer.
From startups to global enterprises, every company struggles at times with getting customers to go on record. Some ideas in practice at companies today for encouraging customers to be featured.