Tip of the Month

The Sales-Ready Customer Examples Reps Need»

Customer examples are powerful influences in the sales process. Gone are the days of arming reps with just a long-form case study. They need customer stories in a range of formats.

The Tool I Use for (Nearly) Every Case Study»

By Casey Hibbard Case study writers, embrace your inner detective…for the truth is out there. And by truth, I mean juicy details to make your customer case studies richer, more. . .

The #1 Faux Pas in the Customer Case Study»

By Casey Hibbard We’ve all been there, in a conversation with someone who only talks about himself/herself. You politely listen and ask questions, and the person asks nothing back. After. . .

The Art of the Customer-Success Social Post»

By Casey Hibbard As content marketing goes, case studies, admittedly, are not the fastest and easiest to crank out, but they are worth it. Customer stories are some of the. . .

Are Anonymous Case Studies Worth the Time – and Money?»

June 2016 Top 10 retailer. Large manufacturing company. Global consulting firm. Fortune 50 company. Major financial services company. They’re some of the world’s largest and best-known business names, but they’re. . .

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