By Casey Hibbard Who uses case studies in their marketing and just how effective are they? Every year, the Content Marketing Institute and MarketingProfs surveys hundreds of B2B marketing professionals. . .
By Casey Hibbard People prefer reading about people – not faceless companies. And people experience frustration, confusion, joy and pride. For a more engaging customer case study, capture the range. . .
By Casey Hibbard In 2001, when I wrote my first customer case study, tech companies were just about the only ones using them in their sales and marketing. Today, that’s. . .
Customer examples are powerful influences in the sales process. Gone are the days of arming reps with just a long-form case study. They need customer stories in a range of formats.
By Casey Hibbard Case study writers, embrace your inner detective…for the truth is out there. And by truth, I mean juicy details to make your customer case studies richer, more. . .
By Casey Hibbard Every so often (ok, rarely), I organize my office. Largely, that means taming my paper situation. To make it easier, I make stacks and then fly through. . .
By Casey Hibbard Whether it’s slaying a dragon or conquering lagging sales, stories of overcoming adversity hook audiences and keep them tuned in. It’s why just about every epic book. . .
By Casey Hibbard We’ve all been there, in a conversation with someone who only talks about himself/herself. You politely listen and ask questions, and the person asks nothing back. After. . .
By Casey Hibbard Last week, someone asked me, “Why does a business need a case study? Why not just a testimonial?” I get it. Capturing a customer testimonial instead of. . .
By Casey Hibbard As content marketing goes, case studies, admittedly, are not the fastest and easiest to crank out, but they are worth it. Customer stories are some of the. . .