Tip of the Month

Are Anonymous Case Studies Worth the Time – and Money?»

June 2016 Top 10 retailer. Large manufacturing company. Global consulting firm. Fortune 50 company. Major financial services company. They’re some of the world’s largest and best-known business names, but they’re. . .

Customer Stories – When Video, When Written?»

Satisfied customers are suddenly the stars of countless videos all over corporate web sites and YouTube.com. That has a lot of businesses asking, should we be doing video, written or both?

3 Ways to Get Nervous Prospects Off the Fence»

I’m trying to make a decision. I keep getting emails from a company with an attractive offer. They say that the marketing service they offer will help me grow my business. But everyone says that.

25 Different Ways to Use Your Customer Case Studies»

Here are the top 25 ways you can use case studies or success stories—or summaries of them—to establish or reinforce credibility, educate audiences, and validate products, services and organizations.

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