By Casey Hibbard How do you increase the chances of landing case study writing projects in your niche? No matter which industry (or industries) you focus on, look for the B2B opportunities.. . .
Hurricanes. Riots. COVID-19. They’re all disasters in some form, and they’ve all been reasons why I’ve landed copywriting work with clients over the years. Right now – even as we. . .
As with any marketing communications, the headline makes the difference between whether someone reads your piece or passes on it. And according to studies, you have less than a second. . .
When I began copywriting in 1998 – in the pioneer days of the World Wide Web – businesses still relied largely on printed materials. If you walked into an office,. . .
By Casey Hibbard Twenty (20!) years ago this week, I went out on my own as a freelancer. And most of that time has been dedicated to customer case studies.. . .
By Casey Hibbard In a detailed customer case study, how do you get certain information to stand out? With strategic use of sidebars. A sidebar is simply a callout box. . .
By Casey Hibbard Who uses case studies in their marketing and just how effective are they? Every year, the Content Marketing Institute and MarketingProfs surveys hundreds of B2B marketing professionals. . .
By Casey Hibbard People prefer reading about people – not faceless companies. And people experience frustration, confusion, joy and pride. For a more engaging customer case study, capture the range. . .
By Casey Hibbard In 2001, when I wrote my first customer case study, tech companies were just about the only ones using them in their sales and marketing. Today, that’s. . .
Customer examples are powerful influences in the sales process. Gone are the days of arming reps with just a long-form case study. They need customer stories in a range of formats.