Customer examples are powerful influences in the sales process. Gone are the days of arming reps with just a long-form case study. They need customer stories in a range of formats.
By Casey Hibbard Case study writers, embrace your inner detective…for the truth is out there. And by truth, I mean juicy details to make your customer case studies richer, more. . .
By Casey Hibbard Every so often (ok, rarely), I organize my office. Largely, that means taming my paper situation. To make it easier, I make stacks and then fly through. . .
By Casey Hibbard Whether it’s slaying a dragon or conquering lagging sales, stories of overcoming adversity hook audiences and keep them tuned in. It’s why just about every epic book. . .
By Casey Hibbard We’ve all been there, in a conversation with someone who only talks about himself/herself. You politely listen and ask questions, and the person asks nothing back. After. . .
By Casey Hibbard Last week, someone asked me, “Why does a business need a case study? Why not just a testimonial?” I get it. Capturing a customer testimonial instead of. . .
By Casey Hibbard As content marketing goes, case studies, admittedly, are not the fastest and easiest to crank out, but they are worth it. Customer stories are some of the. . .
By Casey Hibbard Often, you have to ask for what you want. It’s advice for life (as I nudge my shy 5-year-old to ask his teacher when he needs something). . .
One of the biggest questions I get from writers is, where is the case study work? Where do writers look for clients who need case studies? Nearly every organization can. . .
June 2016 Top 10 retailer. Large manufacturing company. Global consulting firm. Fortune 50 company. Major financial services company. They’re some of the world’s largest and best-known business names, but they’re. . .