Search Results for “case studies”
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Is the Right Story in Your Back Pocket?»
One of my clients, a workforce software company, is going after a niche market – security firms. They have one really solid customer case study for that vertical market, but…
These are a few of my favorite leads…»
…has been set, encouraging the reader or listener to continue. The same goes for the lead on a customer success story or case study. How you open your story either…
Customer Results: The #1 Way to Start a Sales Conversation»
…their curiosity. When selling, don’t just use a case study in a packet of collateral. Weave in salient results from other customers at every opportunity – in voice mail messages,…
Don’t Leave Customers in the Dark»
I’ve had a week filled with customer permission and approval issues. It’s often the toughest part of the case study process. With one client, it became apparent that we needed…
7 Customer Motivators That Don’t Include Discounts!»
…the relationship has matured, ask if you can capture their experiences in a case study. Some of the world’s largest companies spend years building customer relationships, gradually involving the customer…
Got a Hot Customer Story for the Media? Plan your Pitching Approach»
…Above all, Merrigan recommends pitching stories that are relevant to current events or tie in with hot topics in your industry. I recall a case study on how the state…
Help Nonprofits Sell Better with Stories»
…events that they can fill out right there and hand back. Be sure to collect contact information in case you need to follow up, and let them check multiple-choice options…
Terms of Use for Courses»
…shared. Terms of Use Our Programs, Products, and Services are owned and operated by Compelling Cases Inc. (“Company”, “we”, or “us”). The term “you” refers to any purchaser and/or user…
