Search Results for “case studies”
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The Book: Stories that Sell»
…never heard of case studies—let alone knew how to approach one. I searched the web, looked in bookstores, and asked around. Yet I couldn’t find any information on the “whys”…
Supercharge Your Sales Conversations with Story»
…relevant. Don’t put pressure on yourself to read the case study with the client! That’s a big misconception. Sometimes case studies are better used as a send-ahead or leave behind…
The 10 Biggest Mistakes Case Study Writers Make»
…need more proof and more validation than ever before, and customer success stories and case studies give them the credibility, education and validation they need. Learn how to produce case…
Customer Stories – When Video, When Written?»
…beginning of the year, we set our case study goals and then actively pursue the applications and vertical markets we want case studies in,” said Tim Dreyer, PR manager. Typically,…
Can a Case Study Help You KEEP a Customer?»
Compelling customer case studies and success stories do many things… Close a sale Land PR Generate leads Upsell to existing customers Train new sales reps and employees Can we add…
Give Away Your Story!»
…research report or white paper. Since case studies do capture the attention of busy prospects, perhaps bring them back to a page with the full case study with offers along…
Why You Should Never Interview Your Own Customers»
…my own customers again. Get Some Distance Case studies are not objective pieces of journalism. They are clearly produced by a vendor to showcase a positive experience. But that doesn’t…
Optimizing Success Stories for Search Engines»
…engine optimization rules say to include words and phrases in Web content that people may use to search for solutions like yours. If well written, case studies should naturally support…
Case Study Process»
Case studies are unlike other marketing projects; they involve your happiest customers. That’s why it’s essential to have a smooth, professional process and interface at every step. 1. Information Gathering…
Beware: The Over-Eager Case Study Customer»
…seen even VPs don’t always have final say on a case study. It’s absolutely critical to make sure you’ve taken the right steps before moving forward. Before beginning a case…
How to Repackage Precious Case Study Content»
Picking up from my last post commenting on Hubspot’s “27 Marketing Lessons B2B Marketers Should Know,” here’s another tip from Hubspot that ties directly with customer case studies: “Content is…
A ready-to-use case study – How long does it take?»
In the discussion about customer case studies, one question comes up over and over: How long does it take to get a case study done? How many days or weeks…
What’s Your Favorite Case Study?»
…most favorite case study?” I was eager to share, and see the cases that others named as well. In the post, five professionals experienced with case studies name their favorites…
Another Idea for Getting No-Go Customers off the Fence»
…case studies move forward because of greater motivations of the individuals involved. Maybe the person who chose the vendor and led the successful project internally wants to showcase his or…
How to Cue Up Hard-Hitting Customer Quotes»
…on the person you’re interviewing. How do you cue up perfect quotes for your case study? Here’s a best-practices playbook on getting effective quotes in customer case studies: 1. Interview…
The Tool I Use for (Nearly) Every Case Study»
By Casey Hibbard Case study writers, embrace your inner detective…for the truth is out there. And by truth, I mean juicy details to make your customer case studies richer, more…
Customer Presented on Your Behalf? Do More with a Live Case Study»
This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). How fantastic…
Case Study Copywriters: Where’s Your Cheat Sheet?»
Customer case studies just aren’t like other marketing projects. With a brochure, data sheet or white paper, marketing managers can usually mark the calendar for when to begin. But as…
In a Visual Industry? Tell a Visual Case Study»
…its case studies visually. Toast showcases high-resolution images of a client project in a Flash slideshow, with explanatory copy about the project underneath. Each image shows a different angle or…
A Hook-the-Reader Formula for Case Study Headlines»
As with any marketing communications, the headline makes the difference between whether someone reads your piece or passes on it. And according to studies, you have less than a second…
