Search Results for “case studies”
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The Book: Stories that Sell»
…never heard of case studies—let alone knew how to approach one. I searched the web, looked in bookstores, and asked around. Yet I couldn’t find any information on the “whys”…
The Art of the Customer-Success Social Post»
…and prospects. Yet too many organizations hang case studies on their web sites and leave it at that. Smart companies today boost the traffic to their case studies with engaging…
Can a Case Study Help You KEEP a Customer?»
Compelling customer case studies and success stories do many things… Close a sale Land PR Generate leads Upsell to existing customers Train new sales reps and employees Can we add…
Customer Stories – When Video, When Written?»
…beginning of the year, we set our case study goals and then actively pursue the applications and vertical markets we want case studies in,” said Tim Dreyer, PR manager. Typically,…
Supercharge Your Sales Conversations with Story»
…relevant. Don’t put pressure on yourself to read the case study with the client! That’s a big misconception. Sometimes case studies are better used as a send-ahead or leave behind…
The 10 Biggest Mistakes Case Study Writers Make»
…need more proof and more validation than ever before, and customer success stories and case studies give them the credibility, education and validation they need. Learn how to produce case…
Give Away Your Story!»
…research report or white paper. Since case studies do capture the attention of busy prospects, perhaps bring them back to a page with the full case study with offers along…
Why You Should Never Interview Your Own Customers»
…my own customers again. Get Some Distance Case studies are not objective pieces of journalism. They are clearly produced by a vendor to showcase a positive experience. But that doesn’t…
Optimizing Success Stories for Search Engines»
…engine optimization rules say to include words and phrases in Web content that people may use to search for solutions like yours. If well written, case studies should naturally support…
Customer Presented on Your Behalf? Do More with a Live Case Study»
This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). How fantastic…
What’s Your Favorite Case Study?»
…most favorite case study?” I was eager to share, and see the cases that others named as well. In the post, five professionals experienced with case studies name their favorites…
A ready-to-use case study – How long does it take?»
In the discussion about customer case studies, one question comes up over and over: How long does it take to get a case study done? How many days or weeks…
Beware: The Over-Eager Case Study Customer»
…seen even VPs don’t always have final say on a case study. It’s absolutely critical to make sure you’ve taken the right steps before moving forward. Before beginning a case…
Another Idea for Getting No-Go Customers off the Fence»
…case studies move forward because of greater motivations of the individuals involved. Maybe the person who chose the vendor and led the successful project internally wants to showcase his or…
How to Cue Up Hard-Hitting Customer Quotes»
…on the person you’re interviewing. How do you cue up perfect quotes for your case study? Here’s a best-practices playbook on getting effective quotes in customer case studies: 1. Interview…
Case Study Process»
Case studies are unlike other marketing projects; they involve your happiest customers. That’s why it’s essential to have a smooth, professional process and interface at every step. 1. Information Gathering…
The Tool I Use for (Nearly) Every Case Study»
By Casey Hibbard Case study writers, embrace your inner detective…for the truth is out there. And by truth, I mean juicy details to make your customer case studies richer, more…
How to Repackage Precious Case Study Content»
Picking up from my last post commenting on Hubspot’s “27 Marketing Lessons B2B Marketers Should Know,” here’s another tip from Hubspot that ties directly with customer case studies: “Content is…
Writing a Compelling Customer Story – Start to Finish»
…more than 1,000 customer case studies in the past 15 years. She is author of Stories That Sell, the first book on planning, creating and using customer case studies. …
Case Study Copywriters: Where’s Your Cheat Sheet?»
Customer case studies just aren’t like other marketing projects. With a brochure, data sheet or white paper, marketing managers can usually mark the calendar for when to begin. But as…
