Search Results for “case studies”
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How, When and Where Buyers Want Case Studies»
…say case studies/success stories are influential – Seventy-nine percent said case studies are moderately to very influential. More prefer written – Sixty-five percent said they prefer a written case study…
Do Buyers Still Read Case Studies?»
…tied with case studies in the #3 spot. In questions about the influence of case studies in the sales process, case studies were the second most influential type of content,…
Case Studies for Demand-Gen at a Billion-Dollar Company»
…of case studies get some media interest. Zebra also blogs frequently about case studies, and teases them on LinkedIn, Twitter, Google+ and Facebook. On LinkedIn, the best-performing social site for…
Are Anonymous Case Studies Worth the Time – and Money?»
…challenge that most organizations face in regards to case studies – getting customers to go on record. What’s a company to do when it desperately needs customer case studies, especially…
Survey Says…Case Studies Still Influential in B2B Tech Purchases»
…case studies, with personal contact and direct response following next. They consume case studies early in the cycle – 41 percent consume case studies in the pre-sale phase while 37…
No-Cost Webinar: 6 Traits of Case Studies that Compel & Sell»
…clients coming back. You’ll learn… Why businesses need customer case studies more than ever Why case studies work in marketing and selling What written case studies look like The writer’s…
Getting Short-Listed and Winning Work: Include Case Studies in Every Proposal»
It’s clear that customer case studies and success stories are integral to the sales process. But how many organizations actually use them in every proposal? According to Robyn Haydon, Australian…
Customer Case Studies: More Effective, Less Costly»
…produce? Response: Case studies came in second among the answers, with business/thought leadership white papers first. Why? Unfortunately, including customers in edits and approval of named case studies adds an…
The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story»
…duckling had the potential to become beautiful, the non-public case study has the potential to be as valuable as a public case study. Here’s how… For Use BY or WITH…
Small Business Buyers Want Case Studies Too!»
…makers from larger firms were dramatically more likely to have consumed case studies (82 percent) than decision makers from smaller companies (59 percent).” Why is this? Here’s my theory… Case…
Results are in…Case Studies Increasingly Valuable in B2B Technology Buys»
…and case studies in terms of influence. Written case studies are preferred – Two thirds of respondents preferred written case studies followed by one-third preferring video and a small percentage…
Want to Write Case Studies? How Technical Do You Need to Be?»
…customer case studies, do you need to be technical? And if so, how technical? Where’s the Work? First, there is a market for case studies with companies/clients that are not…
The Risk of Stripping Down Customer Case Studies»
…content marketing, they want content. What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. I firmly believe they…
3 Out of 4 B2B Companies Rely on Case Studies»
…Benchmarks, Budgets, and Trends — North America. • 73 percent of those surveyed indicate that they use case studies as part of their marketing mix. Case studies came in second,…
How Customer Case Studies Drive Traffic to Company Sites»
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you…
6 Ways to Make Over Your Case Studies in 2018»
Customer case studies and success stories are still among the most in-demand items in a sales rep’s toolkit. But to influence prospects, they have to be compelling and hard-hitting. How…
The “Leave-Behind” Doc for Asking Customers for Case Studies»
…case studies is to tap into those with the closest relationships with the customer. In most cases, that’s a sales or account rep who knows the customer well. Over the…
Case Studies 2.0: Borrowing Big-Screen Storytelling Skills»
…especially where you’re featuring businesses? It’s all about the people at the heart of the story, even in business-to-business case studies. For ideas on how to craft case studies this…
A Future without Case Studies? 5 Conclusions about the New FTC Rules»
…give Michel Fortin credit for being the first to point out that case studies just may be the answer in many cases. Customer case studies are intended to go beyond…
Are You Prematurely Aging Your Case Studies?»
…into my customer case studies to keep readers engaged. But there’s a challenge with the “time” in customer case studies. Specific dates – particularly years – can age a case…
