Search Results for “case studies”
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Remind Customers of the Benefits of Case Studies»
…toughest challenge of managing case studies. They just can’t get their happiest customers on board. There’s no magic answer for this because there are numerous reasons why customers won’t tell…
Giving Away Books – For Your Success Stories on Using Case Studies»
Some people collect stamps, coins, dolls or Pez dispensers. But I collect success stories. Specifically, I collect stories about how companies are using customer case studies and success stories in…
Right #3 of Case Studies that Compel & Sell – Right Questions»
…all the parts and pieces. The same goes for customer case studies and success stories. That’s why the information-gathering process – the time when you collect all the information you…
Case Studies in Action – Alibaba’s Hybrid Success Story Campaign»
…case studies and success stories, and Alibaba.com delivered with a campaign that combines traditional print advertising with the online world, while also mixing real customers with actors – but not…
Top 4 Reasons Case Studies Backfire – and How to Avoid Them»
…Marketing blog (www.savvyb2bmarketing.com). She’s also a very experienced case study and white paper writer. Issues throughout the case study development process can derail – or at least complicate – a…
How HP Case Studies Cater to Readers and Skimmers»
…important to structure your customer case studies and success stories to meet the needs of both types of readers. One of the best ways is to summarize all the key…
The Businesses that Will Need ‘Save-the-Day’ Case Studies»
…over the years, I’ve captured case studies on… How telecom enabled businesses to continue despite hurricanes How a solution kept employees informed and safe during riots And currently, one of…
Frequently Asked Questions about The Case Study Copywriter’s Crash Course»
…case studies around 2001, I wrote other types of copy for a while and gradually transitioned to only writing case studies. What types of copywriting go well with case studies?…
Ode to the Sound Bite in Customer Case Studies»
…above the rest of the story. Often, it’s all the viewer or reader may remember, so they better be good. In Writing In a written customer case study or success…
Customer Case Studies: The “Maybe” Language Legal Loves»
…case study legal will love. Substitute the “before” words with the following “after” phrasing: Before After Drives is intended to drive Builds helps build Enables can enable All campaigns some…
Quiz: Is it a Case Study or a White Paper?»
Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies “white papers,” and vice versa – even marketing folks….
Customer Quotes That Compel and Sell in Case Studies»
In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim…
Right #2 of Case Studies that Compel & Sell – Right Time»
Measurable results are the “Holy Grail” of the customer case study. But success in capturing them is largely a matter of timing. It’s a lesson I’ve learned from firsthand experience….
Snazz-Up Case Studies with Industry Photos»
…for a case study on a company that makes ski resort chair lifts, the layout includes a skier at top. It’s much faster and easier to get a professional-quality stock…
Who Actually Handles Case Study Design?»
By Casey Hibbard When it comes to customer case studies, most companies still create polished PDF versions for printing or emailing to prospects. But who handles this part of the…
6 Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories that Sell»
Case Studies: When Measurable Results AREN’T Necessary»
“Chris Strouth tweeted “sh*t, I need a kidney” then got one.” Whoa, what? That’s the headline on one of Twitter’s new success stories, one of many about how the social…
Turn Case Studies Back to Customers – Quickly!»
In managing customer stories, I’ve noticed an odd phenomenon: Customers often mirror the level of urgency of the vendor company in reviewing and approving their stories. Here’s what I mean:…
6 Steps to a Strategic Shortlist of Featured Customers»
“We have tons of happy customers. How do we decide which ones to feature in case studies?” When it comes to customer case studies – and business in general –…
86,552 Views of a Single Case Study»
…views. Listed among its most viewed case studies, the Outback Steakhouse case study describes how the restaurant chain used a Microsoft solution for a Facebook campaign. Other cases in the…
