«Return to Blog List Snazz-Up Case Studies with Industry Photos
Photos make customer stories much more engaging. But it can be tough to get quality shots of actual customer sites or consistent-looking head shots of customer contacts that are spread around the world.
Instead, try using an industry photo, one that represents the featured customer’s business. Great-West Healthcare in Denver does this nicely on their customer success stories.
For example, for a case study on a company that makes ski resort chair lifts, the layout includes a skier at top. It’s much faster and easier to get a professional-quality stock photo than asking for these from the customer, and it’s a polished, attractive approach.