Search Results for “case studies”
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Study Reveals Business Technology Buyers’ Need for Content»
…Case studies and white papers topped the list of desired content – 71% frequently read white papers and 67% often read case studies – the highest percentages of content read….
Kronos Spotlights Dozens of Customers through Expanded Reference Program»
…relationships with a broader range of customers – from smaller to larger, and in different industries. In turn, that leads to case studies that cover more of the customer base….
7 Companies Boldly Leading with Customer Stories»
…organization that making case studies more visible does increase traffic to case studies, naturally. But does it increase leads and sales? Only these organizations know their backend stats. If these…
9 Insider Tips from 10 Years Crafting Customer Stories»
…written more than 1,000 customer case studies in the past 15 years. She is author of Stories That Sell, the first book on planning, creating and using customer case studies….
5 Hottest Ways to Use Customer Stories in ’10»
…in sharing customer success stories and case studies? Here are my 5 predictions for the hottest ways to use your stories in ’10. Drop a comment on your top ways….
Video or Written Customer Story – Which Comes First?»
…information. But in what order do you produce video and written versions of case studies and success stories? I’ve done it both ways – created written case studies based on…
The 2 Must-Haves of the Customer-Story Waiting Game»
…the inevitable delays in case studies projects? Or, if you’ve ever been on the customer side of a case study project, any tips to offer to vendors and writers trying…
Don’t Leave Customer Stories Out of Your Online Media Room»
…about including customer case studies in your online media room. “Case studies in the customers’ own words are particularly useful…” he writes. “Remember, the easier you make a journalist’s job,…
What Works in Customer Success Stories: The Online Intro Page»
Content marketing is about giving audiences access to the TYPE of content they want to consume. For customer success stories and case studies, increasingly that means multiple formats – written…
Arming Sales Teams with Customer Slides»
…shows that salespeople spend an inordinate amount of time recreating that collateral in ways that work for them. When it comes to customer case studies and success stories, what specifically…
Salesforce: Blazing the Trail of Customer-Story Innovation»
…comes to presenting its customer case studies. And its new customer story campaign, appropriately named “Trailblazer,” is no exception. In this case, Salesforce showcases its customers as trailblazers. I caught…
What’s Better – Customer Feedback or Vendor Success Stories?»
…That content isn’t leveraged beyond showing up on review sites. Cheap or free for vendors. Vendor Case Studies & Success Stories Case studies and success stories, produced by the vendor…
How Much Can You Edit Customer Quotes?»
In journalism, a person’s direct quote is sacred. What’s said is said, and you don’t change a word. While customer case studies have many similarities to journalism, they’re not. It’s…
How IT Pros Search Online During the Purchase Process»
…level to find “white papers, case studies or success stories” 88% use technology vendor web sites on some level to find “white papers, case studies or success stories” The further…
Chase Those Customer Stories – Before Treasured Contacts Leave!»
…you pursue stories promptly. Contacts can leave abruptly, and most marketers juggle much more than just customer case studies. But when those client contacts are gone, those stories are usually…
Lessons from a Bad Case Study – Making the Customer Look Bad»
Last week, we talked about how too much narrative derails a case study. That same bad case study also commits another serious offense – making the customer look bad. Sure,…
Lessons from a Bad Case Study – #3 Ignoring the Audience»
…That’s the third – and final – lesson from a particularly poor case study I came across last week. The case study aims to pitch database services to heads of…
Googling Your Way to Better Customer Stories»
…gave me exactly the right information. On other case studies, I needed…the recent growth rate of a Phoenix suburb…who was president in 1795…and a better description of a manufacturing process….
Being a Successful Freelancer: 25 Things I Learned the Hard Way»
…new course for emerging case study writers: The Case Study Writer’s Mad Skills Crash Course. In this 7- week online course, learn from-the-trenches tips from Casey Hibbard. Armed with skills…
A Don’t-Miss Step: Formally Thank Featured Customers»
When your customers sign off giving final approval of case studies, the process shouldn’t stop there. Establish a formal method of thanking customers for their time and willingness to share…
