By Casey Hibbard Whether it’s slaying a dragon or conquering lagging sales, stories of overcoming adversity hook audiences and keep them tuned in. It’s why just about every epic book. . .
By Casey Hibbard We’ve all been there, in a conversation with someone who only talks about himself/herself. You politely listen and ask questions, and the person asks nothing back. After. . .
By Casey Hibbard Last week, someone asked me, “Why does a business need a case study? Why not just a testimonial?” I get it. Capturing a customer testimonial instead of. . .
By Casey Hibbard As content marketing goes, case studies, admittedly, are not the fastest and easiest to crank out, but they are worth it. Customer stories are some of the. . .
By Casey Hibbard Often, you have to ask for what you want. It’s advice for life (as I nudge my shy 5-year-old to ask his teacher when he needs something). . .
One of the biggest questions I get from writers is, where is the case study work? Where do writers look for clients who need case studies? Nearly every organization can. . .
June 2016 Top 10 retailer. Large manufacturing company. Global consulting firm. Fortune 50 company. Major financial services company. They’re some of the world’s largest and best-known business names, but they’re. . .
If you heard that a certain type of fox is endangered, would you be moved to act? How about if you heard that a mama fox was trying to keep. . .
It’s clear that customer case studies and success stories are integral to the sales process. But how many organizations actually use them in every proposal?
Conventional wisdom says that case studies are best kept in the mid to later stages of the buying cycle, once the prospect is pulled in and ready to evaluate a solution further.