The Tool I Use for (Nearly) Every Case Study»
By Casey Hibbard Case study writers, embrace your inner detective…for the truth is out there. And by truth, I mean juicy details to make your customer case studies richer, more. . .
My “Chunking” Trick for Busting through Writer’s Block»
By Casey Hibbard Every so often (ok, rarely), I organize my office. Largely, that means taming my paper situation. To make it easier, I make stacks and then fly through. . .
Case Studies 2.0: Borrowing Big-Screen Storytelling Skills»
By Casey Hibbard Whether it’s slaying a dragon or conquering lagging sales, stories of overcoming adversity hook audiences and keep them tuned in. It’s why just about every epic book. . .
The #1 Faux Pas in the Customer Case Study»
By Casey Hibbard We’ve all been there, in a conversation with someone who only talks about himself/herself. You politely listen and ask questions, and the person asks nothing back. After. . .
Why That Glowing Customer Testimonial Just Isn’t Enough»
By Casey Hibbard Last week, someone asked me, “Why does a business need a case study? Why not just a testimonial?” I get it. Capturing a customer testimonial instead of. . .
The Art of the Customer-Success Social Post»
By Casey Hibbard As content marketing goes, case studies, admittedly, are not the fastest and easiest to crank out, but they are worth it. Customer stories are some of the. . .
Your Checklist for More Fruitful Case Study Interviews»
By Casey Hibbard Often, you have to ask for what you want. It’s advice for life (as I nudge my shy 5-year-old to ask his teacher when he needs something). . .
What Types of Companies Need Case Study Writers?»
One of the biggest questions I get from writers is, where is the case study work? Where do writers look for clients who need case studies? Nearly every organization can. . .
Are Anonymous Case Studies Worth the Time – and Money?»
June 2016 Top 10 retailer. Large manufacturing company. Global consulting firm. Fortune 50 company. Major financial services company. They’re some of the world’s largest and best-known business names, but they’re. . .
Help Nonprofits Sell Better with Stories»
If you heard that a certain type of fox is endangered, would you be moved to act? How about if you heard that a mama fox was trying to keep. . .