Tip of the Month

A Story Makes Your Message ‘Stick’»

Whether you’re presenting to a potential customer or launching an ad campaign, the message must resonate with the audience. In other words, it has to “stick.”

What’s Your Thank-You Protocol?»

In many cases, customer success stories are win-win for all parties involved. They publicly showcase successes and innovation for companies, their partners and customers.

Incenting Sales Reps to Share References»

Get your reference and success story pipeline and processes in place to support all your efforts. As you plan activities, it’s important to establish effective strategies for capturing leads from sales.

Boost Loyalty, References with Customer Communities»

From the playgrounds to neighborhoods to workplaces, everyone wants to feel like they are part of a community. Those who do feel part of something are typically more satisfied with their environments.