Tip of the Month

Educate Your Sales Team with Sales Case Studies»

Your customer success stories are an important way of educating prospects about the value of your solutions. Likewise, internal sales case studies show your sales team the strategies and tactics other reps have used successfully.

Reach Your Reseller Audience»

Just as customer success stories convey the value of your solutions to prospective customers, reseller success stories help you grow your base of partners or improve the effectiveness of your existing channel.

The Nuances of Marketing to IT Pros»

Do you market to IT pros? If you sell a technology product or service, chances are, your audience includes IT pros—a breed all their own.

Trouble Getting Customer Buy-in?»

Securing permission to feature satisfied customers is one of the top issues many companies face when pursuing case studies and testimonials.

Selling Deeper into Existing Accounts»

Those who sell know that “warm calling” is the way to go. Unlike cold calling, warm calling typically involves approaching a contact of one of your existing contacts, making for a warmer introduction.