While it may seem like large, global companies have it easy when it comes to customer references, everyone struggles with getting customers to participate in public reference activities.
From the playgrounds to neighborhoods to workplaces, everyone wants to feel like they are part of a community. Those who do feel part of something are typically more satisfied with their environments.
The question often comes up: When is the best time to capture a success story on a particular customer? Very simply, the answer is: when there’s a compelling story to tell.
Nearly every organization struggles, at some time, with getting customers to agree to participate in a success story. There are various tactics to combat this struggle, from discounts to limited. . .
Internal sales success stories help you share best practices and strategies across your sales team, as a Denver-based employee benefits company found.
Your customer success stories are an important way of educating prospects about the value of your solutions. Likewise, internal sales case studies show your sales team the strategies and tactics other reps have used successfully.
Just as customer success stories convey the value of your solutions to prospective customers, reseller success stories help you grow your base of partners or improve the effectiveness of your existing channel.
Do you market to IT pros? If you sell a technology product or service, chances are, your audience includes IT pros—a breed all their own.
Do your frontline folks—your sales reps—have the success stories they need to answer the most common objections they hear from prospects?
Securing permission to feature satisfied customers is one of the top issues many companies face when pursuing case studies and testimonials.