The #1 Thing Customers Want in Exchange for Reference Participation»
While it may seem like large, global companies have it easy when it comes to customer references, everyone struggles with getting customers to participate in public reference activities.
Boost Loyalty, References with Customer Communities»
From the playgrounds to neighborhoods to workplaces, everyone wants to feel like they are part of a community. Those who do feel part of something are typically more satisfied with their environments.
Is Timing Everything when it Comes to Success Stories?»
The question often comes up: When is the best time to capture a success story on a particular customer? Very simply, the answer is: when there’s a compelling story to tell.
Should You Ask for Stories in the Initial Sales Contract?»
Nearly every organization struggles, at some time, with getting customers to agree to participate in a success story. There are various tactics to combat this struggle, from discounts to limited. . .
Evangelize Sales Best Practices with Internal Sales Success Stories»
Internal sales success stories help you share best practices and strategies across your sales team, as a Denver-based employee benefits company found.
Educate Your Sales Team with Sales Case Studies»
Your customer success stories are an important way of educating prospects about the value of your solutions. Likewise, internal sales case studies show your sales team the strategies and tactics other reps have used successfully.
Reach Your Reseller Audience»
Just as customer success stories convey the value of your solutions to prospective customers, reseller success stories help you grow your base of partners or improve the effectiveness of your existing channel.
The Nuances of Marketing to IT Pros»
Do you market to IT pros? If you sell a technology product or service, chances are, your audience includes IT pros—a breed all their own.
Make Your Case in the Face of Sales Objections»
Do your frontline folks—your sales reps—have the success stories they need to answer the most common objections they hear from prospects?
Trouble Getting Customer Buy-in?»
Securing permission to feature satisfied customers is one of the top issues many companies face when pursuing case studies and testimonials.