Search Results for “case studies”
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The Ever-Important “Saved” Interview Questionnaire»
…needs to get permission from his boss before we can move ahead with featuring the facility in a case study for using certain software. He asked me to send him…
Beyond Just Capturing the Story»
Happy Friday! Nearly every business has happy customers, but often they don’t know how to truly leverage that asset – beyond just creating a success story or case study. Lindsay…
Customer Videos 101: How to Score a Killer Sound Bite»
…Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. If you’ve already got a written case study on the customer, then you’ve…
Arm Your Sales Team with Customer Success Slides»
…differentiators about your company. What examples can she share of current customer successes? Although she’s got a good written customer case study that fits the prospect’s situation, she needs a…
How to Tweet Your Customer Stories»
…the link directly to more information about that specific story, not your products in general. This can be your produced case study or success story on your site, or an…
The 3 Elements of Any Effective Customer Story»
…reminisce. Great stories have similar traits. But what makes a customer case study or success story – designed to influence a buyer – compelling to the audience? An effective customer…
25 (yes, 25!) Ways to Use Customer Stories»
A customer success story or case study is one of the most powerful pieces of marketing and sales collateral you can have – proof that your solution delivers what you…
Customer Stingy with Info? Two Options…»
At an event yesterday, I talked with a marketer who mentioned a case study challenge. Seems his firm has a big-name client that is willing to go on record publicly,…
Mad Skills LIVE – 3 Months of Group Coaching for Mad Skills Alums»
…online meetings per month with some presented content and Q&A The goal: to help move your case study business forward with topics such as getting portfolio samples, marketing, finding and…
Where the Pros Reveal Their White Paper Marketing Secrets»
Today’s corporate executives don’t want a sales pitch. They want valuable content that helps them solve their business problems. White papers – a sibling to the customer case study –…
Fortune 500 Companies: Celebrity Endorsers of B2B»
…call before approaching them about a case study, press release or speaking opportunity. Ease them into a deeper relationship. Know your endorser well If you sell consumer products, you have…
Top 5 Ways to Annoy Happy Customers this Time of Year»
…a case study or success story, double it. It might not require that much, but it’s better to be prepared. Pitfall: Contacting customers too often. Solution: Give customers more space…
Mad Skills Group Coaching Home Page»
This is your home base for all things related to Group Coaching for The Case Study Writer’s Mad Skills Crash Course LIVE 2019. Call details We meet live via Zoom:…
4 Factors Affecting Customer Stories Today»
Much has changed since I wrote my first customer success story 20+ years ago. It’s amusing to look back at that case study, laid out with zero graphics and actually…
The Media Wants Your Customer Stories»
…media outlet to increase your chances of getting a journalist’s attention. With your pitch, you might give some bullets about the customer’s success, send a video or written case study,…
The Impact of a Single Article»
…in this case. What an amazing impact when that happens. The take-aways here: Look out for opportunities to provide relevant content to key media in your area of focus Customer…
20-Second Survey on 2009 Plans»
With all the bad economic news, I’m interested in how case study budgets will change in 2009. Some say budgets will decrease while others believe customer stories will be even…
Customer Stories – The Essential Sidebar»
Nearly everything today is written for skimmers, and customer stories are no different. Some readers will read the whole case study or success story while others will look to headlines,…
Changing Minds with Stories?»
…years shaping those filters, how can a campaign actually shift a person’s perspective enough to change their mind? In this case, stories are powerful, but it has to be the…
Naming Competitors – Dirty Practice or Strategic Move?»
…over a SPECIFIC other solution – actually making a stronger case for your product or service. However, your competitors will likely notice. And once you throw the first punch, they’ll…
